We often associate vision, mission and values statements with big nonprofits or corporations. But the truth is such statements can guide businesses of any size through challenging moments and help them stay focused on what’s important—especially now. Dance Business Weekly asked three small dance businesses how they’ve used their vision, mission and values statements.
With all the challenges dance studios, stores and dancewear makers face during this pandemic economy, it’s easy to act from a place of fear. But now, more than ever, the smarter strategy for your business is to focus on your strengths—and on helping the whole dance industry stay strong.
Kathryn Sullivan has found lots of fans for her Ballet Glider, which has been a sideline business during her years of teaching. Now she’s working on growing it. Two dance-business experts give advice about how to take it to the next level.