Best Moves for Your Small Business
With all the challenges dance studios, stores and dancewear makers face during this pandemic economy, it’s easy to act from a place of fear. But now, more than ever, the smarter strategy for your business is to focus on your strengths—and on helping the whole dance industry stay strong.
After teaching for more than 30 years—most recently building a successful preschool program for a dance studio in Burlington, North Carolina—Kim Black decided it was time to open her own business. But the very day she signed the lease for Miss Kim’s Children’s Dance and Arts was the day North Carolinians learned dance studios were required to close due to the pandemic. That didn’t stop her.
Make the most of your store’s business page to amp up not just your marketing but your sales, too.
COVID-19 has made studio owners work together, connect more deeply with their studio families and transform their businesses. And that’s a good thing, says Rhee Gold.
What happens when a founder dies just before opening his dance school? At the late Kabby Mitchell III’s Tacoma Urban Performing Arts Center, a new leader was born in Klair Ethridge, who has grown the school threefold since its opening in 2017 and demonstrated what a mission-driven dance organization looks like today.
Between a global pandemic and a long-overdue reckoning around racial injustice, it’s clear that the time for business-as-usual is over. But at a time when typical marketing tactics feel irrelevant—or even inappropriate—what’s a small dance business owner trying to bring in revenue to do?
When it comes to music licenses, asking forgiveness rather than permission is not a sound business strategy. But what does that mean for streaming music in virtual classes, now that they are the new norm? We broke down your biggest music-licensing questions (for both normal times and COVID times).
In times of recession or other financial difficulty, one response might be to rein in one’s activities and tighten the purse strings. Gina Gibney has a history of success by taking the opposite approach.
Now that we’re six months into the pandemic, it’s a good time step back and assess what’s worked well so far. Here’s what has proved successful for these three studios.
Agility is one advantage to being a small business. Here’s how three savvy retailers sprang into action to get through the pandemic.