As a freelance dance educator, you are your own small business—and it pays (literally) to act like it. Use these marketing tips, financial best practices and more to get started.
These storeowners, who are just beginning to explore the potential of TikTok for their businesses, like what they see.
Think TikTok is just for the kids? Think again. Here’s how retailers can reach key customers through strategic use of the popular social media app—and how to get started.
When the pandemic hit, Dallas Black Dance Theater was one of the few dance companies that chose to charge for their virtual performances from the get-go. Executive director Zenetta Drew shares how they did it—and why more companies should try.
A scholarship program can allow you to keep financially struggling families in the fold. Here’s how to create one without compromising on revenue.
Asking people to donate money to help your for-profit business works best when they understand why you need it and what they’ll get in exchange. Here are some best practices for developing a successful campaign.
General operating funds are what keep the lights on at dance nonprofits. But before COVID-19, they could be difficult to procure, with big donors wanting to designate gifts for pet projects and foundations wary of giving unrestricted cash. Here’s how COVID-19 is changing that.
What’s it like to launch a business centered on your knowledge and experience as a performing artist? Jim Cooney shares why and how he created Amplified Artists, a new online membership community designed specifically for performing arts professionals.
A dance retailer’s guide to the latest trends in color, style, fabric and more
Dancewear makers have been facing existential challenges due to the pandemic, but they have adapted and are choosing optimism to help inspire dancers as they train under unusual conditions. Here’s how they had to rethink their 2021 product-line rollout.