Last winter, Ballet Academy of Pittsburgh made the bold decision to postpone its annual Nutcracker. The result: an out-of-season (but no less festive) production with fewer COVID restrictions and some unexpected benefits.
Join Dance Business Weekly on June 21 for a virtual event aimed at preparing retailers for a successful back-to-school season
Should the availability of vaccines (most recently for 12- to 15-year-olds) and new mask guidance from the CDC change anything for your studio? Yes and no.
Know what makes preschool dancers tick—and shopping will follow.
Breaking down oft-used business jargon in dance terms—with help from an award-winning dance entrepreneur
As dance retailers, we pride ourselves on knowing our customers: what they want, what they need, how they feel about our store. But how well do we really know them? Here’s how to use customer surveys to find out.
By pairing four diverse groups of choreographers with thought leaders in the field, NCCAkron’s Creative Administration Research program aims to break arts administration out of boxes that fit fewer artists every year.
Master classes at local studios have taken on new importance as conventions and intensives continue to be limited. Here’s how to make sure your program serves your students—and has sound business backing.
Everybody wins when a dance photographer partners with a dance retailer to offer local studios a revenue opportunity. Get inspired by Artistry Reimagined’s creative concept.
Whether out of necessity or newfound free time, many dancers got serious about their side hustles during the pandemic. Here’s how they did it—plus expert advice on how they’ll keep them going post-COVID.