Best Moves for Your Small Business
Between the potential for a new revenue stream and possible increased demand from studio families who don’t want to travel or spend big bucks this year, there are compelling reasons to start a summer program in 2021. Here’s how to do so successfully, from two veteran studio owners.
New retail platforms have made it easier and more affordable to create a robust and attractive website for your dance store. Here are some key strategies to make sure your site works for your business—and your bottom line.
Here’s the scoop on PPP Round Two, plus other financial assistance and tax breaks to counter the pandemic’s economic blows to your business.
Congrats, you made it through 2020. One bright side of the year: Both you and your studio families have become accustomed to quick pivots, which means now’s the perfect time to make big, bold changes at your studio. Here’s what changes you might want to consider—and how to execute them wisely.
Skip the clichéd New Year’s resolutions and consider these expert recommendations for dance business owners of all kinds.
The renowned dancers and choreographers have off-Broadway gigs (with Broadway not far off), high-profile music videos and a VMA nomination under their belt. But during the pandemic they’ve added another item to their impressive resumé: owners of an innovative new dance studio and an intensive on-demand online program.
The new year is the perfect time to set clear boundaries and make communication more efficient at your studio. Experts Kathy Blake and Suzanne Blake Gerety shared their tips.
When the pandemic hit, many studios set up temporary outdoor dance spaces to keep dancing safely in person. Alana Tillim of Santa Barbara Dance Arts took this a step further: investing $20,000 in a permanent outdoor studio that is already starting to paying off—and will serve her for the long run.
When studio owner Kyle Preiser teamed up with university educator and longtime convention faculty Judy Rice, their 2020 plan didn’t factor in the arrival of COVID-19. But rather than postpone the launch of Alpha Dance Convention, they committed to making it a learning experience. Here’s how, with flexibility, patience and a relationship-first approach, their start-up has made good use of a challenging time.
Dance storeowners report that fashion items are often beating out basics, baby ballerina gear is a bust and supply chains have been disrupted. We asked four veteran retailers how they are managing their stock to adapt to pandemic shifts.