Studio owners had to reimagine their recitals on the fly this year. What changes—from new locations to virtual performances to red carpets—will stick around for 2021, and maybe even for the long haul?
Jamia Ramsey’s nearly three-year-old business was sparked by her own experience as a dancer. Now she’s filling a niche for other dancers of color like herself.
Adding new categories can mean extra revenue, but maintaining the store’s brand identity can be a challenge. Here’s how three storeowners handle it.
After this difficult year, show your staff that you value their hard work, and appreciate them sticking with you. (Yes, it’s possible to do so on a budget!)
Well, it can. But expanding a store’s offerings into categories like yoga, gymnastics and gifts holds both promise and peril for dance retailers.
This ballroom-studio owner in Seattle has always been resourceful, operating a restaurant and creating a popular date-night experience for her clients taking lessons in social dance. But the pandemic is stretching her creative muscles to the max as she tries to preserve both her studio and restaurant businesses until her customers can safely return.
A smart plan can serve as a road map through a world of unknowns. Here’s why your dance business needs one, and four steps to set you up for planning success.
Traditionally, comp season revenues serve as a bridge from the busy back-to-school and holiday seasons to spring recitals. With the pandemic upending all things dance, here are comp-season tactics for this year from three veteran dance retailers.
Though Jenelle Manzi had a snack bar company in the works for years before the pandemic hit, the time has proven perfect for bringing her first product to market.
We often associate vision, mission and values statements with big nonprofits or corporations. But the truth is such statements can guide businesses of any size through challenging moments and help them stay focused on what’s important—especially now. Dance Business Weekly asked three small dance businesses how they’ve used their vision, mission and values statements.