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Managing a Dance BusinessPosted onFebruary 22, 2021February 22, 2021

Here’s How—and Why—to Treat Your Freelance Teaching Career as a Business

As a freelance dance educator, you are your own small business—and it pays (literally) to act like it. Use these marketing tips, financial best practices and more to get started.

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Dance RetailersPosted onFebruary 17, 2021February 23, 2021

3 Dance Retailers Share What They’ve Learned So Far About TikTok Marketing

These storeowners, who are just beginning to explore the potential of TikTok for their businesses, like what they see.

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Dance RetailersPosted onFebruary 17, 2021February 23, 2021

Why It’s Time to Add TikTok to Your Dance Retail Marketing Kit

Think TikTok is just for the kids? Think again. Here’s how retailers can reach key customers through strategic use of the popular social media app—and how to get started.

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Managing a Dance BusinessPosted onFebruary 16, 2021February 20, 2021

Yes, You Can—and Should—Monetize Your Digital Performances

When the pandemic hit, Dallas Black Dance Theater was one of the few dance companies that chose to charge for their virtual performances from the get-go. Executive director Zenetta Drew shares how they did it—and why more companies should try.

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Owning a Dance StudioPosted onFebruary 11, 2021February 23, 2021

How to Retain Studio Families Who Can’t Pay—Without Breaking Your Bank

A scholarship program can allow you to keep financially struggling families in the fold. Here’s how to create one without compromising on revenue.

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Managing a Dance BusinessPosted onFebruary 10, 2021February 23, 2021

What It Takes to Run a Successful Crowdfunding Campaign

Asking people to donate money to help your for-profit business works best when they understand why you need it and what they’ll get in exchange. Here are some best practices for developing a successful campaign.

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Managing a Dance BusinessPosted onFebruary 3, 2021February 3, 2021

How COVID-19 Has Changed Fundraising’s Bottom Line: General Operating Expenses

General operating funds are what keep the lights on at dance nonprofits. But before COVID-19, they could be difficult to procure, with big donors wanting to designate gifts for pet projects and foundations wary of giving unrestricted cash. Here’s how COVID-19 is changing that.

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Managing a Dance BusinessPosted onFebruary 2, 2021February 2, 2021

Creating (and Selling) Community: The Business Plan Behind Jim Cooney’s New Membership Program

What’s it like to launch a business centered on your knowledge and experience as a performing artist? Jim Cooney shares why and how he created Amplified Artists, a new online membership community designed specifically for performing arts professionals.

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Brown pointe shoes from Bloch, Inc.
Dance RetailersPosted onJanuary 28, 2021January 28, 2021

The 2021 Dancewear Trends Forecast

A dance retailer’s guide to the latest trends in color, style, fabric and more

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Dancer with plum-colored leotard and matching brown skin tone tights and dance slippers.
Dance RetailersPosted onJanuary 28, 2021February 2, 2021

How Dancewear Manufacturers Are Rising to the Challenges of This Wildly Unpredictable Year

Dancewear makers have been facing existential challenges due to the pandemic, but they have adapted and are choosing optimism to help inspire dancers as they train under unusual conditions. Here’s how they had to rethink their 2021 product-line rollout.

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