Use these merchandising, selling and, yes, sanitizing tips to entice your customers to shop in person with you again—and to increase sales at checkout.
Jana Belot’s six-studio Gotta Dance typically holds 13 in-person performances. Her virtual recitals were just as big a production—complete with animation, musicians and more. Here’s how she did it.
Kelly’s been holding creative virtual fundraisers since before it was cool (read: necessary). Here’s how to make them engaging—and bring in donations.
Zoom fatigue is real. Finding ways to engage your students that don’t involve a screen will keep both students and parents happy—and show the value of your business.
Dance organizations that were already compromised by COVID-19 are now responding to police violence and community unrest—and in some cases, damage to their spaces.
Bankruptcy gets a bad rap. But for some dance businesses that are struggling due to the COVID-19 pandemic, it might be a smart way out of debt—and it doesn’t have to mean the end of your business.
One family is itching to return to in-person instruction. Another is understandably scared. Here’s how to make them both—and everyone in between—feel safe, included and engaged.
The COVID-19 crisis has not, by any stretch of the imagination, been easy on dance studios. But, Rhee Gold points out, it has some beautiful bright sides—as competing studios work together in unprecedented ways, parents see the full value of their child’s dance education, and more.
Could establishing a pointe shoe fitting standard and spreading sound fitting skills make the whole dance retail industry stronger? That’s Josephine Lee’s goal.
Three studios hold outdoor classes: One makes a profit, one breaks even and one loses money. Here’s how they’re doing it, and why they all say it’s worth it.