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Tag: dancewear

Dance RetailersPosted onDecember 14, 2020December 14, 2020

How Dance Retailers Are Adapting Their Inventory Management to the Pandemic

Dance storeowners report that fashion items are often beating out basics, baby ballerina gear is a bust and supply chains have been disrupted. We asked four veteran retailers how they are managing their stock to adapt to pandemic shifts.

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Light wood shelves with racks of colorful swimwear.
Dance RetailersPosted onNovember 30, 2020November 30, 2020

Keep Your Store Branding Strong When You Add More Than Dancewear

Adding new categories can mean extra revenue, but maintaining the store’s brand identity can be a challenge. Here’s how three storeowners handle it.

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Dance RetailersPosted onNovember 17, 2020November 17, 2020

Selling More Than Dancewear: Does It Make Sense to Branch Out?

Well, it can. But expanding a store’s offerings into categories like yoga, gymnastics and gifts holds both promise and peril for dance retailers.

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Dance RetailersPosted onSeptember 22, 2020September 22, 2020

7 Must-Master Facebook Features for Dance Retailers

Make the most of your store’s business page to amp up not just your marketing but your sales, too.

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Jennifer Velasquez sitting on floor cross-legged in front of the pink cash desk, which has the words "find joy
Dance RetailersPosted onAugust 26, 2020August 26, 2020

Three Smart Moves Dance Storeowners Made Amid COVID Disruptions

Agility is one advantage to being a small business. Here’s how three savvy retailers sprang into action to get through the pandemic.

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Kathryn Sullivan sitting at an industrial sewing machine sewing her product—The Ballet Glider—in pink, blue, purple fleece material. Scissors on the table.
Managing a Dance BusinessPosted onAugust 25, 2020August 25, 2020

So You’ve Invented a Great Dance Product. Can It Become More Than a Side Gig?

Kathryn Sullivan has found lots of fans for her Ballet Glider, which has been a sideline business during her years of teaching. Now she’s working on growing it. Two dance-business experts give advice about how to take it to the next level.

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Managing a Dance BusinessPosted onAugust 19, 2020August 20, 2020

A Pioneer in Diverse Dancewear Forges Ahead Amid Growing Competition

In 2011, Erin Carpenter’s Nude Barre filled a void in the retail marketplace for dancers of color. Today, even as more companies move toward selling inclusive dancewear, Nude Barre continues to thrive.

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Dance RetailersPosted onMay 20, 2020May 21, 2020

Will There Be a Back-to-School Shopping Season for Dance?

Back-to-school typically accounts for some of the year’s biggest sales for dance retailers, but this fall will be different. This is how resourceful local dance retailers are dealing with the disruptions of COVID-19.

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Dance RetailersPosted onApril 8, 2020April 15, 2020

Taking the E-Commerce Plunge—No Better Time Than Now

With their stores closed, dance retailers are focusing on staying connected with their customers and their local studios and getting down to rainy-day tasks they didn’t have time for before. If you’ve always meant to start or upgrade your store’s online selling, here’s how three storeowners did it.

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Dance RetailersPosted onApril 3, 2020April 3, 2020

Smart Idea File: The Branding Power of a Dance Store Fashion Show

This store established itself as a unique brand by focusing on fashion—brought to life annually with its community-wide fashion show. What branding strategy are you cooking up during this hiatus?

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