Back-to-school typically accounts for some of the year’s biggest sales for dance retailers, but this fall will be different. This is how resourceful local dance retailers are dealing with the disruptions of COVID-19.
With their stores closed, dance retailers are focusing on staying connected with their customers and their local studios and getting down to rainy-day tasks they didn’t have time for before. If you’ve always meant to start or upgrade your store’s online selling, here’s how three storeowners did it.
This store established itself as a unique brand by focusing on fashion—brought to life annually with its community-wide fashion show. What branding strategy are you cooking up during this hiatus?
During slower months, having a sale has traditionally been one way local dance retailers entice customers to visit their stores. But generic sales events aren’t enough to attract today’s consumers. Here are some fresh ideas.
When a small dance business owns its own space instead of leasing, what it’s really buying is a measure of financial stability. That can be a boon to future growth. Here’s how one dance retailer weighed the pros and cons of purchasing a building and then made it happen.
Omnichannel selling is not just for the big guys. Here’s how one local dance retailer interweaves three sales channels—in-store, pop-ups and e-commerce—to move her fledgling business forward.
Dance retailers, check your inventory—three dance teachers share the dancewear and shoe choices that work best in their very different teaching settings.
For a dance retailer, what more important group is there than dance teachers to keep as happy, loyal customers? Not only will they buy for themselves, but they can influence generation after generation of new students to purchase their dancewear at your store.
Fresh finds to consider when you’re stocking your dance store shelves this fall