In these unpredictable times, getting the three C’s of marketing right will multiply the effect of all your dance business’ promotion efforts. And you don’t have to be Don Draper to master them.
As a seasonal dance business, identifying new revenue streams for slow spells and making a plan to execute them is a smart step toward sustainability. Here’s how.
Founder Dawn Dickson-Akpoghene’s aim is to create a WeWork-style company for movement entrepreneurs, empowering instructors to fully reap the rewards of running their own businesses.
It may not be what you signed up for as a dance business owner, but the pandemic has made it clear that we all need to be ready to address mental health issues when our employees need us.
Whether your impetus is financial or emotional, there may come a time when the right move is to shut down the company you founded and nurtured. Ignoring the signs can be self-defeating.
These three experienced early-childhood dance educators say that running classes for infants and tots isn’t exactly child’s play—but it could end up being well worth the extra effort and expense.
Cynthia King wanted to shape her studio around her own value systems, not what might make her customers happy. So she did.
Stepping into your customers’ shoes can show you where you’re winning—and losing—business. We asked a trio of dance business owners to walk us through their customer journeys, and got tips from an expert on how to improve them.
Everybody wins when a dance photographer partners with a dance retailer to offer local studios a revenue opportunity. Get inspired by Artistry Reimagined’s creative concept.
An unlikely alliance involving 4 competing studios is helping them stay the course through COVID-19 and beyond.