Wondering what it will be like to navigate the virtual version of this longstanding annual retailing event? While many of the same rules that we follow at in-person trade shows apply here, other elements are very different. Here’s how to make the most of it.
Dance storeowners report that fashion items are often beating out basics, baby ballerina gear is a bust and supply chains have been disrupted. We asked four veteran retailers how they are managing their stock to adapt to pandemic shifts.
Tips on staying organized and on budget when you’re buying new inventory for the store—and how to use your purchases to turn over older inventory as well
Whether you’re a dance business with employees or a freelance dancer or solopreneur, here’s what you need to know about applying for PPP loan forgiveness.
Jamia Ramsey’s nearly three-year-old business was sparked by her own experience as a dancer. Now she’s filling a niche for other dancers of color like herself.
Traditionally, comp season revenues serve as a bridge from the busy back-to-school and holiday seasons to spring recitals. With the pandemic upending all things dance, here are comp-season tactics for this year from three veteran dance retailers.
Pinterest continues to add shopping features, making this increasingly robust platform hard to ignore for retailers.
With all the challenges dance studios, stores and dancewear makers face during this pandemic economy, it’s easy to act from a place of fear. But now, more than ever, the smarter strategy for your business is to focus on your strengths—and on helping the whole dance industry stay strong.
Make the most of your store’s business page to amp up not just your marketing but your sales, too.
Agility is one advantage to being a small business. Here’s how three savvy retailers sprang into action to get through the pandemic.