Many retailing innovations made during the pandemic are here to stay. Here’s how dance stores are fine-tuning them for the long term.
Know what makes preschool dancers tick—and shopping will follow.
As dance retailers, we pride ourselves on knowing our customers: what they want, what they need, how they feel about our store. But how well do we really know them? Here’s how to use customer surveys to find out.
When online shoppers see customer reviews on your website, it can make purchasing with you seem less risky and inspire confidence in your store.
Has the pandemic given you the nudge you needed to expand your brick-and-mortar store’s e-commerce? Here are web copy tips to make sure customers reach your website—and then buy from you.
Email may seem old-school, but it can actually be an important driver of online sales for your brick-and-mortar dance store.
How to deal with everything from PPP loans and EIDL grants to unemployment to COVID expenses (Zoom subscription, anyone?).
Join Dance Business Weekly on March 30 for a virtual event aimed at supporting dance retailers during this difficult time.
This year, studio owners will get another crack at planning pandemic recitals. Use these 6 tips to do so on a budget, so you don’t have to sacrifice profitability.