It’s tempting to try to entice customers with discounts. But here’s the thing: Your pricing strategies will have a long-term impact on your store’s revenues and profitability—and strategic increases could boost your sustainability as a business.
Whether your impetus is financial or emotional, there may come a time when the right move is to shut down the company you founded and nurtured. Ignoring the signs can be self-defeating.
These three experienced early-childhood dance educators say that running classes for infants and tots isn’t exactly child’s play—but it could end up being well worth the extra effort and expense.
Storeowner Katherine Herring reflects on how embracing change and building a strong management team have been key to her success.
During the height of the pandemic, Dance/USA gathered a group of presenters and agents to revise long-standard performance contracts. The group recently published their equitable guidelines.
How to keep your dance business happy and healthy when your co-workers are also your relatives
Here’s how dance stores can set themselves apart by going the extra mile to serve local dance studios.
Social media advertising is a powerful way to attract customers. And creating effective ads on Facebook and Instagram is easier than you think.
Running an ad campaign on Google is a great way to reach new customers, but it can be complicated to execute. A Google Smart campaign makes it easier. Here’s how.
Here’s some design inspiration to add sizzle to your store for the fall selling season—from major overhauls to easy updates.