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Close up customer hand chooses smiley face and blurred sad face icon on wood cube recedes into background. Business reputation repair concept
Managing a Dance BusinessPosted onJanuary 26, 2023January 26, 2023

6 Steps to Repair Your Studio or Store’s Business Reputation

Even the shiniest business reputation has been dulled and dented by the disruptions of the pandemic. But your reputation is a crucial business asset, and it pays to know that you can repair it—and how to keep improving it.

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Managing a Dance BusinessPosted onJanuary 12, 2023January 23, 2023

Are You Using the Halo Effect to Attract Customers to Your Dance Business?

Learn what it is, and how to make the most of it. The cognitive bias of the halo effect can hurt your business’ reputation. But you can also leverage it to add a glow to your whole business.

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illustration with 2023 in orange letters, pushing down 2022 and office staff planning for the new year
Managing a Dance BusinessPosted onDecember 28, 2022December 21, 2022

9 Ways to Make 2023 the Best Year Ever for Your Dance Business

What better time to take a fresh look at how you and your team could improve and streamline your business? Use this checklist to inspire you to take your dance business to the next level in 2023.

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Susan Olson Santoro, founder of New York Academy of Ballet, in black and white patterned dress, with Alessia Gaetana Santoro, her daughter, in strapless black dres, standing in front of a columned building.
Owning a Dance StudioPosted onDecember 15, 2022December 16, 2022

Moving Forward After Loss: Inheriting a Parent’s Dance Studio

When her mother died, Alessia Gaetana Santoro became the owner and artistic director of New York Academy of Ballet, the school her mom had founded. Here, Santoro discusses the challenges she’s overcome—and how she has expanded on her mother’s vision.

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Managing a Dance BusinessPosted onNovember 17, 2022November 15, 2022

Ready, Set, Move…Under a Strict Deadline!

Moving your small dance business quickly to a new location—whether planned or unexpected—presents unique challenges, especially if it involves any renovations.

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Group of dance staff wearing black T-shirts with white hearts in front of seasonal backdrop.
Managing a Dance BusinessPosted onOctober 20, 2022October 21, 2022

Perk It Up: 10 Employee Benefits Your Staff Will Actually Care About

Struggling with staff retention? Try offering one of these 10 employee benefits that your staff will genuinely appreciate.

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Plant growing from coins outside the glass jar on blurred green natural background for business and financial growth concept
Managing a Dance BusinessPosted onOctober 6, 2022October 20, 2022

Don’t Make This Common Entrepreneurial Mistake—Not Saving for Retirement

Here’s how to fix that now—however small your business or modest your income. It especially pays off to start sooner rather than later, but anytime is a better time than never.

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Dance in black leotard and skirt posing as art director looks on.
Managing a Dance BusinessPosted onSeptember 22, 2022September 22, 2022

Why (and How) to Hire a Professional Photographer for Marketing Your Dance Business

It’s worth the investment to showcase your dance business with fresh, high-quality visuals on a consistent basis. If you’re new to working with a visual artist, here’s what to expect.

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Ballerina decoration in Christmas tree
Dance RetailersPosted onSeptember 8, 2022August 25, 2022

11 Holiday Marketing (and Revenue) Ideas for Dance Studios and Retailers

Here’s how to inspire your local dance community to spend just a little bit more time and money at your store or studio. Don’t wait until Black Friday or Small Business Saturday to take action.

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5 male dancers in colorful tights and tank tops
Dancewear TrendsPosted onAugust 25, 2022August 25, 2022

Gender and Dancewear: An Evolving Business Opportunity?

hirts. But as the dance world strives to better include transgender and nonbinary dancers, new conversations about whether dance apparel needs to be gendered at all are emerging.

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