Well, it can. But expanding a store’s offerings into categories like yoga, gymnastics and gifts holds both promise and peril for dance retailers.
Your fashion inventory may grab all the attention, but creating a strategy for selling your basics is just as important. Here’s how to keep them uniquely on-brand and contributing to a strong bottom line.
Amid the uncertainty of doing business during the COVID-19 pandemic, two popular community dance hubs with very different trajectories—L.A.’s EDGE Performing Arts Center and Chicago’s Visceral Dance Center—share their plans for the future.
In this pandemic economy that’s so full of unknowns, here are some solid retail strategies for the upcoming gift-giving season.
Best practices for dance retailers are evolving during the pandemic, but window displays still play an important role for brick-and-mortar stores.
With all the challenges dance studios, stores and dancewear makers face during this pandemic economy, it’s easy to act from a place of fear. But now, more than ever, the smarter strategy for your business is to focus on your strengths—and on helping the whole dance industry stay strong.
Make the most of your store’s business page to amp up not just your marketing but your sales, too.
Between a global pandemic and a long-overdue reckoning around racial injustice, it’s clear that the time for business-as-usual is over. But at a time when typical marketing tactics feel irrelevant—or even inappropriate—what’s a small dance business owner trying to bring in revenue to do?
Agility is one advantage to being a small business. Here’s how three savvy retailers sprang into action to get through the pandemic.
Kathryn Sullivan has found lots of fans for her Ballet Glider, which has been a sideline business during her years of teaching. Now she’s working on growing it. Two dance-business experts give advice about how to take it to the next level.