Make the most of your store’s business page to amp up not just your marketing but your sales, too.
Between a global pandemic and a long-overdue reckoning around racial injustice, it’s clear that the time for business-as-usual is over. But at a time when typical marketing tactics feel irrelevant—or even inappropriate—what’s a small dance business owner trying to bring in revenue to do?
Agility is one advantage to being a small business. Here’s how three savvy retailers sprang into action to get through the pandemic.
Kathryn Sullivan has found lots of fans for her Ballet Glider, which has been a sideline business during her years of teaching. Now she’s working on growing it. Two dance-business experts give advice about how to take it to the next level.
In 2011, Erin Carpenter’s Nude Barre filled a void in the retail marketplace for dancers of color. Today, even as more companies move toward selling inclusive dancewear, Nude Barre continues to thrive.
National unemployment rates are high due to the coronavirus—and even higher for dance businesses. Plus, the pandemic brings a host of new considerations for employers dealing with laid-off or furloughed employees. We broke down the answers to six need-to-know questions.
Use these merchandising, selling and, yes, sanitizing tips to entice your customers to shop in person with you again—and to increase sales at checkout.
Here’s how three seasoned dance retailers are welcoming customers back into their stores and resuming operations.
Small-dance-business owners have a responsibility to uphold anti-racist values. Take this pledge to make five actionable steps toward putting those values into practice.
Why digital end-of-year performances were the best option for these three studios—and how they pulled them off.