As dance retailers, we pride ourselves on knowing our customers: what they want, what they need, how they feel about our store. But how well do we really know them? Here’s how to use customer surveys to find out.
By pairing four diverse groups of choreographers with thought leaders in the field, NCCAkron’s Creative Administration Research program aims to break arts administration out of boxes that fit fewer artists every year.
Master classes at local studios have taken on new importance as conventions and intensives continue to be limited. Here’s how to make sure your program serves your students—and has sound business backing.
Everybody wins when a dance photographer partners with a dance retailer to offer local studios a revenue opportunity. Get inspired by Artistry Reimagined’s creative concept.
Whether out of necessity or newfound free time, many dancers got serious about their side hustles during the pandemic. Here’s how they did it—plus expert advice on how they’ll keep them going post-COVID.
When online shoppers see customer reviews on your website, it can make purchasing with you seem less risky and inspire confidence in your store.
Sean Kelly, founder of dynamic pricing ticketing platform Vatic, on what he’s learned from helping companies price their performances throughout COVID-19, and why virtual shows are here to stay
After the mostly unprofitable virtual and distanced recitals of 2020, 2021 is the year to make up for lost revenue with these clever, studio-owner–approved tips.
Dance retailers are always looking for ways to boost summer sales. This year, as COVID lingers on, sidewalk sales may be more attractive to customers than ever. Keep these six best practices in mind.
Building a strong staff culture at your dance store is at the heart of excellence in retailing. Here are three key rules to follow.