This ballroom-studio owner in Seattle has always been resourceful, operating a restaurant and creating a popular date-night experience for her clients taking lessons in social dance. But the pandemic is stretching her creative muscles to the max as she tries to preserve both her studio and restaurant businesses until her customers can safely return.
A smart plan can serve as a road map through a world of unknowns. Here’s why your dance business needs one, and four steps to set you up for planning success.
Traditionally, comp season revenues serve as a bridge from the busy back-to-school and holiday seasons to spring recitals. With the pandemic upending all things dance, here are comp-season tactics for this year from three veteran dance retailers.
Though Jenelle Manzi had a snack bar company in the works for years before the pandemic hit, the time has proven perfect for bringing her first product to market.
We often associate vision, mission and values statements with big nonprofits or corporations. But the truth is such statements can guide businesses of any size through challenging moments and help them stay focused on what’s important—especially now. Dance Business Weekly asked three small dance businesses how they’ve used their vision, mission and values statements.
After 30 years, a new generation of leadership has stepped into the shoes of the organization’s original founders, with ambitious plans to put this former horse farm on the cultural map.
Pinterest continues to add shopping features, making this increasingly robust platform hard to ignore for retailers.
Lovely Leaps began 2020 with programs in eight preschools and a small weekend-studio enrollment. It’s ending the year having taught over 3,500 students through its robust virtual-class program. Here’s how the owner did it.
Hundreds of dancers from dozens of dance studios huddled onstage awaiting awards; a theater full of parents; a new city every week. The traditional formula for dance competitions clearly won’t work in COVID-19 times. So what’s the alternative?
Your fashion inventory may grab all the attention, but creating a strategy for selling your basics is just as important. Here’s how to keep them uniquely on-brand and contributing to a strong bottom line.