Bankruptcy gets a bad rap. But for some dance businesses that are struggling due to the COVID-19 pandemic, it might be a smart way out of debt—and it doesn’t have to mean the end of your business.
One family is itching to return to in-person instruction. Another is understandably scared. Here’s how to make them both—and everyone in between—feel safe, included and engaged.
The COVID-19 crisis has not, by any stretch of the imagination, been easy on dance studios. But, Rhee Gold points out, it has some beautiful bright sides—as competing studios work together in unprecedented ways, parents see the full value of their child’s dance education, and more.
Could establishing a pointe shoe fitting standard and spreading sound fitting skills make the whole dance retail industry stronger? That’s Josephine Lee’s goal.
Three studios hold outdoor classes: One makes a profit, one breaks even and one loses money. Here’s how they’re doing it, and why they all say it’s worth it.
Since the onset of COVID-19, glittery black-tie fundraising galas with celebrity red carpets have become a thing of the past. But because arts organizations often rely on an annual gala event to bring in a significant portion of their operating budget, outright cancellation is not an option.
Here’s how three seasoned dance retailers are welcoming customers back into their stores and resuming operations.
With a smart, flexible reopening plan, studio owners can keep clients safe and happy—and be responsive to ever-changing, unpredictable COVID-19 restrictions.
Small-dance-business owners have a responsibility to uphold anti-racist values. Take this pledge to make five actionable steps toward putting those values into practice.
Product bundles have multiple functions for a store, from spotlighting an exciting new line to increasing the perceived value of existing inventory.