New year, new business goals. It turns out these common ones could use a rethink—here’s how experts recommend you approach them.
While the current economic picture is grim for many Americans, the “K-shaped” recovery means high earners may have even more wealth than before the pandemic. For nonprofit dance organizations, this is good news—if they can successfully leverage their asks.
Skip the clichéd New Year’s resolutions and consider these expert recommendations for dance business owners of all kinds.
The renowned dancers and choreographers have off-Broadway gigs (with Broadway not far off), high-profile music videos and a VMA nomination under their belt. But during the pandemic they’ve added another item to their impressive resumé: owners of an innovative new dance studio and an intensive on-demand online program.
When studio owner Kyle Preiser teamed up with university educator and longtime convention faculty Judy Rice, their 2020 plan didn’t factor in the arrival of COVID-19. But rather than postpone the launch of Alpha Dance Convention, they committed to making it a learning experience. Here’s how, with flexibility, patience and a relationship-first approach, their start-up has made good use of a challenging time.
Ballet companies have long counted on Nutcracker engagements as the revenue gift that keeps on giving. This season, canceled shows are a pain point for the dance industry, but ballet companies are finding innovative ways to reimagine this part of their business.
Jamia Ramsey’s nearly three-year-old business was sparked by her own experience as a dancer. Now she’s filling a niche for other dancers of color like herself.
After this difficult year, show your staff that you value their hard work, and appreciate them sticking with you. (Yes, it’s possible to do so on a budget!)
This ballroom-studio owner in Seattle has always been resourceful, operating a restaurant and creating a popular date-night experience for her clients taking lessons in social dance. But the pandemic is stretching her creative muscles to the max as she tries to preserve both her studio and restaurant businesses until her customers can safely return.
A smart plan can serve as a road map through a world of unknowns. Here’s why your dance business needs one, and four steps to set you up for planning success.