Your brand story can help your business attract and connect with customers. Here’s how to write one that works.
Stepping into your customers’ shoes can show you where you’re winning—and losing—business. We asked a trio of dance business owners to walk us through their customer journeys, and got tips from an expert on how to improve them.
Lean dance businesses and solopreneurs may not have the budget for in-house experts or administrators. Luckily, these four organizations offer resources and support on everything from digital marketing to finances to compliance—often for free.
Breaking down oft-used business jargon in dance terms—with help from an award-winning dance entrepreneur
By pairing four diverse groups of choreographers with thought leaders in the field, NCCAkron’s Creative Administration Research program aims to break arts administration out of boxes that fit fewer artists every year.
Whether out of necessity or newfound free time, many dancers got serious about their side hustles during the pandemic. Here’s how they did it—plus expert advice on how they’ll keep them going post-COVID.
Sean Kelly, founder of dynamic pricing ticketing platform Vatic, on what he’s learned from helping companies price their performances throughout COVID-19, and why virtual shows are here to stay
How the company known for testing the limits of physical prowess parlayed its brand into programming for older adults—and a new digital revenue stream.
How to deal with everything from PPP loans and EIDL grants to unemployment to COVID expenses (Zoom subscription, anyone?).
The Memphis-based ballet company and conservatory has become one of the city’s cultural anchors in just over a decade, after humble beginnings teaching in a church basement. Now, it has a brand-new, state-of-the-art facility, and a mission to diversify the ballet pipeline.