Use these merchandising, selling and, yes, sanitizing tips to entice your customers to shop in person with you again—and to increase sales at checkout.
Could establishing a pointe shoe fitting standard and spreading sound fitting skills make the whole dance retail industry stronger? That’s Josephine Lee’s goal.
Here’s how three seasoned dance retailers are welcoming customers back into their stores and resuming operations.
Product bundles have multiple functions for a store, from spotlighting an exciting new line to increasing the perceived value of existing inventory.
It’s one thing to plan for a rainy day, but a pandemic has no script. Here’s how Georgia-based Grit & Grace is managing its business in this challenging season.
These stores market and manage their gift cards for year-round sales, and they’ve adapted to COVID-19 in different ways. What’s right for your store now?
This fun and creative merchandising tactic makes good retail sense—even now. Here are savvy strategies to make sure they entice customers—and bring you a return.
With their stores closed, these four retailers used the time to freshen up their spaces—a treat for their customers and a morale-booster for them.
Back-to-school typically accounts for some of the year’s biggest sales for dance retailers, but this fall will be different. This is how resourceful local dance retailers are dealing with the disruptions of COVID-19.
Online selling, which offers your physical store a lifeline after COVID-19 closures, could end up being a vital part of building a more sustainable dance retail business, too. Here’s how to get a jump-start.