Storeowner Katherine Herring reflects on how embracing change and building a strong management team have been key to her success.
Here’s how dance stores can set themselves apart by going the extra mile to serve local dance studios.
Social media advertising is a powerful way to attract customers. And creating effective ads on Facebook and Instagram is easier than you think.
Running an ad campaign on Google is a great way to reach new customers, but it can be complicated to execute. A Google Smart campaign makes it easier. Here’s how.
Here’s some design inspiration to add sizzle to your store for the fall selling season—from major overhauls to easy updates.
Don’t feel you have to resort to discounting to entice customers into the store this fall. A compelling marketing message is a better way to bring them back after this year of COVID—and get your business on more solid ground financially.
It’s another great opportunity to reengage your customers and bring them back into the store.
ICYMI, here are some of the key takeaways (and inspiration) from Dance Business Weekly’s June webinar for dance retailers.
Could these add-ons improve your online store’s customer experience? They’ve been road-tested by experienced dance retailers. Here’s the scoop.
Many retailing innovations made during the pandemic are here to stay. Here’s how dance stores are fine-tuning them for the long term.