Retaining students—and attracting new ones—has perhaps never been more difficult, or more important. Experts Kathy Blake and Suzanne Blake Gerety shared five simple steps you can take now to help your fall enrollment.
As fall approaches and students begin returning to the studio, maintaining—and hopefully, boosting—your enrollment numbers may require a more strategic effort than in years past. Here are five easy, low-cost ways to set yourself up for success.
- Emphasize the social-emotional health benefits of learning to dance, the joy of community and physical activity—all things many of your students have been missing throughout the pandemic.
- Update your studio website with policies for student drop-off and waiting-room usage, plus health and safety information on facility cleaning and use procedures. While you may have had class-size limits set in the past, parents may now be pleased to see a student-to-teacher ratio found easily on your website.
- Update your online registration agreements to include policies related to class cancellations, refunds and learning at home.
- Devise a flexible strategy to address student absences, makeup classes and illness. In particular, consider maintaining a selection of Zoom or prerecorded class options for those who must learn from home, if someone in their family has been ill or if they need to learn remotely.
- Appeal to new-to-dance customers by offering a series of digital classes as a free trial, so they can experience some of the fun virtually before they come to the studio.
Together we can adapt to change and return to normal with a positive spirit and renewed enthusiasm.
Kathy Blake is the owner of Kathy Blake Dance Studios in Amherst, New Hampshire. She and Suzanne Blake Gerety are the co-founders of DanceStudioOwner.com.