These stores market and manage their gift cards for year-round sales, and they’ve adapted to COVID-19 in different ways. What’s right for your store now?
During slower months, having a sale has traditionally been one way local dance retailers entice customers to visit their stores. But generic sales events aren’t enough to attract today’s consumers. Here are some fresh ideas.
Local dance retailers can build a valuable source of repeat business—and a profit center—if they cultivate a reputation for professional pointe shoe fitting. So how do storeowners learn this essential element of their success?