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Author: Lauren Wingenroth

Dance RetailersPosted onMarch 17, 2021March 30, 2021

How Dance Retailers Are Surviving COVID-19

Join Dance Business Weekly on March 30 for a virtual event aimed at supporting dance retailers during this difficult time.

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Managing a Dance BusinessPosted onOctober 21, 2020November 12, 2020

How Dance Competitions Are Surviving the Pandemic

Hundreds of dancers from dozens of dance studios huddled onstage awaiting awards; a theater full of parents; a new city every week. The traditional formula for dance competitions clearly won’t work in COVID-19 times. So what’s the alternative?

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Owning a Dance StudioPosted onJuly 22, 2020July 24, 2020

Why Off-Screen Student Engagement Is the New Essential Customer-Service Strategy

Zoom fatigue is real. Finding ways to engage your students that don’t involve a screen will keep both students and parents happy—and show the value of your business.

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Managing a Dance BusinessPosted onJune 30, 2020July 1, 2020

All Small Dance Businesses Should Take These 5 Steps Toward Anti-Racism

Small-dance-business owners have a responsibility to uphold anti-racist values. Take this pledge to make five actionable steps toward putting those values into practice.

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Managing a Dance BusinessPosted onJune 24, 2020August 27, 2020

Does COVID-19 Pose a Liability Risk for Your Dance Business?

While the risk of a lawsuit is low for those who faithfully follow state and local guidelines, this expert advises taking additional steps to protect your business.

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Small-Business News & TipsPosted onJune 1, 2020June 30, 2020

Why It’s More Important Than Ever for Dance Businesses to Watch Marketing Trends

We talked to the experts at MTO about best practices for marketing during difficult times, and the trends that all dance businesses should be paying attention to right now.

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Owning a Dance StudioPosted onMay 26, 2020May 26, 2020

Why Celebrating Your Dance Studio’s Senior Class Is an Essential Customer Service (and Marketing!) Move

Three studios on the innovative ways they’re honoring the class of 2020—all while bringing added value to their customers and attention to their businesses.

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