A dance retailer’s guide to the latest trends in color, style, fabric and more
Dancewear makers have been facing existential challenges due to the pandemic, but they have adapted and are choosing optimism to help inspire dancers as they train under unusual conditions. Here’s how they had to rethink their 2021 product-line rollout.
The renowned dancers and choreographers have off-Broadway gigs (with Broadway not far off), high-profile music videos and a VMA nomination under their belt. But during the pandemic they’ve added another item to their impressive resumé: owners of an innovative new dance studio and an intensive on-demand online program.
Adding new categories can mean extra revenue, but maintaining the store’s brand identity can be a challenge. Here’s how three storeowners handle it.
In this pandemic economy that’s so full of unknowns, here are some solid retail strategies for the upcoming gift-giving season.
After teaching for more than 30 years—most recently building a successful preschool program for a dance studio in Burlington, North Carolina—Kim Black decided it was time to open her own business. But the very day she signed the lease for Miss Kim’s Children’s Dance and Arts was the day North Carolinians learned dance studios were required to close due to the pandemic. That didn’t stop her.
Could establishing a pointe shoe fitting standard and spreading sound fitting skills make the whole dance retail industry stronger? That’s Josephine Lee’s goal.
Why digital end-of-year performances were the best option for these three studios—and how they pulled them off.
Dana and Hugo Adames started out in 2004 with two dance studios in 1,400 square feet of space. Through moving twice and opening a second…
Back-to-school typically accounts for some of the year’s biggest sales for dance retailers, but this fall will be different. This is how resourceful local dance retailers are dealing with the disruptions of COVID-19.