This year, studio owners will get another crack at planning pandemic recitals. Use these 6 tips to do so on a budget, so you don’t have to sacrifice profitability.
Asking people to donate money to help your for-profit business works best when they understand why you need it and what they’ll get in exchange. Here are some best practices for developing a successful campaign.
What’s it like to launch a business centered on your knowledge and experience as a performing artist? Jim Cooney shares why and how he created Amplified Artists, a new online membership community designed specifically for performing arts professionals.
A dance retailer’s guide to the latest trends in color, style, fabric and more
Dancewear makers have been facing existential challenges due to the pandemic, but they have adapted and are choosing optimism to help inspire dancers as they train under unusual conditions. Here’s how they had to rethink their 2021 product-line rollout.
The renowned dancers and choreographers have off-Broadway gigs (with Broadway not far off), high-profile music videos and a VMA nomination under their belt. But during the pandemic they’ve added another item to their impressive resumé: owners of an innovative new dance studio and an intensive on-demand online program.
Adding new categories can mean extra revenue, but maintaining the store’s brand identity can be a challenge. Here’s how three storeowners handle it.
In this pandemic economy that’s so full of unknowns, here are some solid retail strategies for the upcoming gift-giving season.
After teaching for more than 30 years—most recently building a successful preschool program for a dance studio in Burlington, North Carolina—Kim Black decided it was time to open her own business. But the very day she signed the lease for Miss Kim’s Children’s Dance and Arts was the day North Carolinians learned dance studios were required to close due to the pandemic. That didn’t stop her.
Could establishing a pointe shoe fitting standard and spreading sound fitting skills make the whole dance retail industry stronger? That’s Josephine Lee’s goal.