Could establishing a pointe shoe fitting standard and spreading sound fitting skills make the whole dance retail industry stronger? That’s Josephine Lee’s goal.
Why digital end-of-year performances were the best option for these three studios—and how they pulled them off.
Dana and Hugo Adames started out in 2004 with two dance studios in 1,400 square feet of space. Through moving twice and opening a second…
Back-to-school typically accounts for some of the year’s biggest sales for dance retailers, but this fall will be different. This is how resourceful local dance retailers are dealing with the disruptions of COVID-19.
Even with many of their businesses on hold, dancewear makers, studios and stores are doing what they can to help during COVID-19.
How Valerie Green set up a surprisingly affordable rental dance studio just a stone’s throw from Manhattan—and created a home for her own dance company, too.
One benefit you now provide dance students is a sense of normalcy and positive interaction. Here’s how four studios demonstrate to their customers why this is worth paying for.
Brand ambassadors and social influencers can increase awareness of your dance store and persuade customers to buy from you.
Tribeca’s Downtown Dance Factory has seen a 491 percent increase in student count over 10 years, becoming one of Manhattan’s largest studios. The owners’ mindful approach to growth has allowed them to create a business where their work/life balance is just right, too.