It’s tempting to try to entice customers with discounts. But here’s the thing: Your pricing strategies will have a long-term impact on your store’s revenues and profitability—and strategic increases could boost your sustainability as a business.
Storeowner Katherine Herring reflects on how embracing change and building a strong management team have been key to her success.
Many retailing innovations made during the pandemic are here to stay. Here’s how dance stores are fine-tuning them for the long term.
Everybody wins when a dance photographer partners with a dance retailer to offer local studios a revenue opportunity. Get inspired by Artistry Reimagined’s creative concept.
This year, studio owners will get another crack at planning pandemic recitals. Use these 6 tips to do so on a budget, so you don’t have to sacrifice profitability.
Asking people to donate money to help your for-profit business works best when they understand why you need it and what they’ll get in exchange. Here are some best practices for developing a successful campaign.
What’s it like to launch a business centered on your knowledge and experience as a performing artist? Jim Cooney shares why and how he created Amplified Artists, a new online membership community designed specifically for performing arts professionals.
A dance retailer’s guide to the latest trends in color, style, fabric and more
Dancewear makers have been facing existential challenges due to the pandemic, but they have adapted and are choosing optimism to help inspire dancers as they train under unusual conditions. Here’s how they had to rethink their 2021 product-line rollout.
The renowned dancers and choreographers have off-Broadway gigs (with Broadway not far off), high-profile music videos and a VMA nomination under their belt. But during the pandemic they’ve added another item to their impressive resumé: owners of an innovative new dance studio and an intensive on-demand online program.