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Author: Hannah Maria Hayes

illustration with 2023 in orange letters, pushing down 2022 and office staff planning for the new year
Managing a Dance BusinessPosted onDecember 28, 2022December 21, 2022

9 Ways to Make 2023 the Best Year Ever for Your Dance Business

What better time to take a fresh look at how you and your team could improve and streamline your business? Use this checklist to inspire you to take your dance business to the next level in 2023.

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Managing a Dance BusinessPosted onNovember 17, 2022November 15, 2022

Ready, Set, Move…Under a Strict Deadline!

Moving your small dance business quickly to a new location—whether planned or unexpected—presents unique challenges, especially if it involves any renovations.

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Dance in black leotard and skirt posing as art director looks on.
Managing a Dance BusinessPosted onSeptember 22, 2022September 22, 2022

Why (and How) to Hire a Professional Photographer for Marketing Your Dance Business

It’s worth the investment to showcase your dance business with fresh, high-quality visuals on a consistent basis. If you’re new to working with a visual artist, here’s what to expect.

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Ballerina decoration in Christmas tree
Dance RetailersPosted onSeptember 8, 2022August 25, 2022

11 Holiday Marketing (and Revenue) Ideas for Dance Studios and Retailers

Here’s how to inspire your local dance community to spend just a little bit more time and money at your store or studio. Don’t wait until Black Friday or Small Business Saturday to take action.

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Managing a Dance BusinessPosted onMay 19, 2022May 19, 2022

Overcoming That Summer Sales Slump

As a seasonal dance business, identifying new revenue streams for slow spells and making a plan to execute them is a smart step toward sustainability. Here’s how.

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Julia Cinquemaine, left, with three other dancers, modeling the June Dancewear Meshies line.
Managing a Dance BusinessPosted onApril 20, 2022April 19, 2022

Do Made-in-America Dancewear Brands Provide a Competitive Edge?

When it comes to fulfilling orders, supply chain issues are still a challenge—for dancewear manufacturers and retailers alike. Here’s a look at how they’re coping.

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Woman behind driver's door of a truck with Metronome Dancewear sign and pointe shoes image on the side.
Dance RetailersPosted onNovember 2, 2021October 29, 2021

Hitting the Road With a Mobile Dance Boutique

Is it right for your store? Three dance retailers talk about the economics behind adding a touring vehicle to your dance retail business. 

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Dollar sign growth concept with drawn up arrow
Dance RetailersPosted onSeptember 29, 2021September 30, 2021

Should Your Dance Store Be Raising Its Prices?

It’s tempting to try to entice customers with discounts. But here’s the thing: Your pricing strategies will have a long-term impact on your store’s revenues and profitability—and strategic increases could boost your sustainability as a business.

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Relevé Dancewear store with otters of different types of dancers
Dance RetailersPosted onSeptember 1, 2021September 2, 2021

Dance Retailer Spotlight: Relevé Dancewear

Storeowner Katherine Herring reflects on how embracing change and building a strong management team have been key to her success.

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Two people at laptops coordinating a Facebook Live sale at DanceWear Corner, with woman holding up a black leotard to the camera.
Dance RetailersPosted onJune 14, 2021June 14, 2021

COVID-19: The Mother of Invention for Dance Retailers

Many retailing innovations made during the pandemic are here to stay. Here’s how dance stores are fine-tuning them for the long term.

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