With all the challenges dance studios, stores and dancewear makers face during this pandemic economy, it’s easy to act from a place of fear. But now, more than ever, the smarter strategy for your business is to focus on your strengths—and on helping the whole dance industry stay strong.
Kathryn Sullivan has found lots of fans for her Ballet Glider, which has been a sideline business during her years of teaching. Now she’s working on growing it. Two dance-business experts give advice about how to take it to the next level.
With their stores closed, dance retailers are focusing on staying connected with their customers and their local studios and getting down to rainy-day tasks they didn’t have time for before. If you’ve always meant to start or upgrade your store’s online selling, here’s how three storeowners did it.
You’re a dancer with a great concept for a product for your fellow dancers—and you have no idea how to get it manufactured. Here’s how the founders of Apolla worked with a business incubator to turn sketches into a dance business with a sellable product.
When a small dance business owns its own space instead of leasing, what it’s really buying is a measure of financial stability. That can be a boon to future growth. Here’s how one dance retailer weighed the pros and cons of purchasing a building and then made it happen.
Omnichannel selling is not just for the big guys. Here’s how one local dance retailer interweaves three sales channels—in-store, pop-ups and e-commerce—to move her fledgling business forward.