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Author: Anne M. Russell

Two young girls with hair pulled back looking in shop window
Dance RetailersPosted onDecember 29, 2021December 29, 2021

Is Resale Right for Your Dance Store?

Resale is getting the attention of retailers big and small. Ask yourself these six questions before taking the plunge.

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Portrait of Margeau Vallee McCarthy, founder of Dance Xchange, in front of a rack of dancewear
Dance RetailersPosted onDecember 2, 2021December 29, 2021

Dancewear Taps Into a Growing Trend—Resale

As young consumers drive the growth in the apparel resale market, dance entrepreneurs are taking note.

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Business women studying charts and diagrams on digital tablet closeup.
Managing a Dance BusinessPosted onSeptember 15, 2021September 15, 2021

How to Tell When It’s Time to Close Your Dance Business

Whether your impetus is financial or emotional, there may come a time when the right move is to shut down the company you founded and nurtured. Ignoring the signs can be self-defeating.

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Dance RetailersPosted onJune 24, 2021June 24, 2021

Helper Apps to Boost Your Dance Store’s E-Commerce in Surprising Ways

Could these add-ons improve your online store’s customer experience? They’ve been road-tested by experienced dance retailers. Here’s the scoop.

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screen grab of leotards on Saratoga Dance, Etc. website
Dance RetailersPosted onJanuary 14, 2021February 23, 2021

6 Strategies for Upgrading Your Dance Store Website (Do It Now!)

New retail platforms have made it easier and more affordable to create a robust and attractive website for your dance store. Here are some key strategies to make sure your site works for your business—and your bottom line.

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Dance RetailersPosted onNovember 17, 2020November 17, 2020

Selling More Than Dancewear: Does It Make Sense to Branch Out?

Well, it can. But expanding a store’s offerings into categories like yoga, gymnastics and gifts holds both promise and peril for dance retailers.

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Small-Business News & TipsPosted onSeptember 30, 2020October 1, 2020

Why Trashing Your Competitors Usually Backfires—and What to Do Instead

With all the challenges dance studios, stores and dancewear makers face during this pandemic economy, it’s easy to act from a place of fear. But now, more than ever, the smarter strategy for your business is to focus on your strengths—and on helping the whole dance industry stay strong.

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Kathryn Sullivan sitting at an industrial sewing machine sewing her product—The Ballet Glider—in pink, blue, purple fleece material. Scissors on the table.
Managing a Dance BusinessPosted onAugust 25, 2020August 25, 2020

So You’ve Invented a Great Dance Product. Can It Become More Than a Side Gig?

Kathryn Sullivan has found lots of fans for her Ballet Glider, which has been a sideline business during her years of teaching. Now she’s working on growing it. Two dance-business experts give advice about how to take it to the next level.

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Dance RetailersPosted onApril 8, 2020April 15, 2020

Taking the E-Commerce Plunge—No Better Time Than Now

With their stores closed, dance retailers are focusing on staying connected with their customers and their local studios and getting down to rainy-day tasks they didn’t have time for before. If you’ve always meant to start or upgrade your store’s online selling, here’s how three storeowners did it.

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Managing a Dance BusinessPosted onMarch 12, 2020March 19, 2020

The Story Behind Apolla’s Dance Socks

You’re a dancer with a great concept for a product for your fellow dancers—and you have no idea how to get it manufactured. Here’s how the founders of Apolla worked with a business incubator to turn sketches into a dance business with a sellable product.

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