Join Dance Business Weekly on June 21 for a virtual event aimed at preparing retailers for a successful back-to-school season
Ready or not, back-to-school season is upon us. And though the COVID-19 pandemic is, thankfully, winding down in the U.S., there are still plenty of questions about what dance enrollment will look like this fall—leaving retailers wondering how to prepare.
That’s why we’re hosting The Dance Retailer’s Guide to Back-to-School, a free virtual event aimed at helping you set up for success this fall.
From 11 am to 3 pm on June 21, join us for sessions like:
- “Marketing for a Successful Back-to-Dance Season,” with Gilbert Russell, a dance retailer for over 30 years, a WhizBang certified coach and the founder of No Qualms Retail Consulting. He’ll share actionable ideas for welcoming customers back into your store, positioning yourself as your community’s dance expert, connecting with local teachers, minimizing supply-chain issues and more.
- “Building Relationships With Studio Owners for Back-to-School and Beyond,” where I’ll be moderating a roundtable with savvy retailers who have forged relationships with studio owners successfully. (Plus, we’ll hear from some studio owners themselves, who will share what it’s like from their side.)
Plus more TBA, including sessions with top dancewear manufacturers.
Bonus: By registering for this event, you’ll receive a free listing in our 2021 Dance Retailer Directory. Sign up for The Dance Retailer’s Guide to Back-to-School here—we hope to see you there!
Lauren Wingenroth is the editor in chief of Dance Business Weekly and Dance Teacher.