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Tag: values based marketing

Managing a Dance BusinessPosted onSeptember 16, 2020October 8, 2020

The Dos and Don’ts of Values-Based Marketing

Between a global pandemic and a long-overdue reckoning around racial injustice, it’s clear that the time for business-as-usual is over. But at a time when typical marketing tactics feel irrelevant—or even inappropriate—what’s a small dance business owner trying to bring in revenue to do?

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