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Tag: Susie Riefenhauser

Small-Business News & TipsPosted onSeptember 30, 2020October 1, 2020

Why Trashing Your Competitors Usually Backfires—and What to Do Instead

With all the challenges dance studios, stores and dancewear makers face during this pandemic economy, it’s easy to act from a place of fear. But now, more than ever, the smarter strategy for your business is to focus on your strengths—and on helping the whole dance industry stay strong.

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Kathryn Sullivan sitting at an industrial sewing machine sewing her product—The Ballet Glider—in pink, blue, purple fleece material. Scissors on the table.
Managing a Dance BusinessPosted onAugust 25, 2020August 25, 2020

So You’ve Invented a Great Dance Product. Can It Become More Than a Side Gig?

Kathryn Sullivan has found lots of fans for her Ballet Glider, which has been a sideline business during her years of teaching. Now she’s working on growing it. Two dance-business experts give advice about how to take it to the next level.

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