Dancewear makers have been facing existential challenges due to the pandemic, but they have adapted and are choosing optimism to help inspire dancers as they train under unusual conditions. Here’s how they had to rethink their 2021 product-line rollout.
Dance storeowners report that fashion items are often beating out basics, baby ballerina gear is a bust and supply chains have been disrupted. We asked four veteran retailers how they are managing their stock to adapt to pandemic shifts.