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Tag: social media marketing

Dance RetailersPosted onFebruary 17, 2021February 23, 2021

3 Dance Retailers Share What They’ve Learned So Far About TikTok Marketing

These storeowners, who are just beginning to explore the potential of TikTok for their businesses, like what they see.

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Dance RetailersPosted onFebruary 17, 2021February 23, 2021

Why It’s Time to Add TikTok to Your Dance Retail Marketing Kit

Think TikTok is just for the kids? Think again. Here’s how retailers can reach key customers through strategic use of the popular social media app—and how to get started.

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Kathryn Sullivan sitting at an industrial sewing machine sewing her product—The Ballet Glider—in pink, blue, purple fleece material. Scissors on the table.
Managing a Dance BusinessPosted onAugust 25, 2020August 25, 2020

So You’ve Invented a Great Dance Product. Can It Become More Than a Side Gig?

Kathryn Sullivan has found lots of fans for her Ballet Glider, which has been a sideline business during her years of teaching. Now she’s working on growing it. Two dance-business experts give advice about how to take it to the next level.

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Small-Business News & TipsPosted onNovember 20, 2019November 20, 2019

Tips for Writing the Most Engaging Instagram Captions

Marketing on Instagram is much more than posting a pretty picture. Here’s how to up the engagement on your feed with well-written captions.

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