How Valerie Green set up a surprisingly affordable rental dance studio just a stone’s throw from Manhattan—and created a home for her own dance company, too.
Small-business owners may find it tempting to pour all their resources into social media, but experts advise caution. Here’s what happened recently when two dance companies tried to promote their work on Facebook.
Just as you invest in excellent staff or the right insurance, marketing is a crucial investment for your dance business to grow. Here’s what you should be spending—and how to make the most of your marketing budget.