Kathryn Sullivan has found lots of fans for her Ballet Glider, which has been a sideline business during her years of teaching. Now she’s working on growing it. Two dance-business experts give advice about how to take it to the next level.
When storeowner Leslie Roy-Heck calls Saratoga Dance, Etc., a full-service dance retailer, she really means it—right down to creating new product lines (Bunheads, for one) that she knows dancers need.