As a seasonal dance business, identifying new revenue streams for slow spells and making a plan to execute them is a smart step toward sustainability. Here’s how.
Ballet companies have long counted on Nutcracker engagements as the revenue gift that keeps on giving. This season, canceled shows are a pain point for the dance industry, but ballet companies are finding innovative ways to reimagine this part of their business.
How Valerie Green set up a surprisingly affordable rental dance studio just a stone’s throw from Manhattan—and created a home for her own dance company, too.
