Many retailing innovations made during the pandemic are here to stay. Here’s how dance stores are fine-tuning them for the long term.
Could establishing a pointe shoe fitting standard and spreading sound fitting skills make the whole dance retail industry stronger? That’s Josephine Lee’s goal.
Here’s how three seasoned dance retailers are welcoming customers back into their stores and resuming operations.
Local dance retailers can build a valuable source of repeat business—and a profit center—if they cultivate a reputation for professional pointe shoe fitting. So how do storeowners learn this essential element of their success?