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Tag: pointe shoe fitting

Two people at laptops coordinating a Facebook Live sale at DanceWear Corner, with woman holding up a black leotard to the camera.
Dance RetailersPosted onJune 14, 2021June 14, 2021

COVID-19: The Mother of Invention for Dance Retailers

Many retailing innovations made during the pandemic are here to stay. Here’s how dance stores are fine-tuning them for the long term.

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Dance RetailersPosted onJuly 7, 2020July 7, 2020

ThePointeShop Launches a Certification and Retail Partnership Program

Could establishing a pointe shoe fitting standard and spreading sound fitting skills make the whole dance retail industry stronger? That’s Josephine Lee’s goal.

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Dance RetailersPosted onJuly 1, 2020July 1, 2020

Retail Reopening Strategies: The Path Toward a New Normal

Here’s how three seasoned dance retailers are welcoming customers back into their stores and resuming operations.

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Dance RetailersPosted onNovember 13, 2019November 23, 2019

How Storeowners Learn the Skills for a Profitable Pointe Shoe Business

Local dance retailers can build a valuable source of repeat business—and a profit center—if they cultivate a reputation for professional pointe shoe fitting. So how do storeowners learn this essential element of their success?

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Jan 27
2023 Summer Intensives Auditions
International Association of Blacks in Dance Conference*
Jan 28
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2023 Summer Intensives Auditions
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