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Tag: marketing

Dance RetailersPosted onAugust 10, 2021August 10, 2021

Build Back Your Dance Retail Traffic—With Facebook and Instagram Ads

Social media advertising is a powerful way to attract customers. And creating effective ads on Facebook and Instagram is easier than you think.

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Dance store sidewalk sale, showing storeowner and staff wearing monarch butterfly dress-up wings and young girl in tulle ballet outfit with pink wings in middle.
Dance RetailersPosted onMay 3, 2021May 6, 2021

This Summer, Take Your Dance Store’s Shopping Experience Outdoors

Dance retailers are always looking for ways to boost summer sales. This year, as COVID lingers on, sidewalk sales may be more attractive to customers than ever. Keep these six best practices in mind.

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Managing a Dance BusinessPosted onSeptember 16, 2020October 8, 2020

The Dos and Don’ts of Values-Based Marketing

Between a global pandemic and a long-overdue reckoning around racial injustice, it’s clear that the time for business-as-usual is over. But at a time when typical marketing tactics feel irrelevant—or even inappropriate—what’s a small dance business owner trying to bring in revenue to do?

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Owning a Dance StudioPosted onMay 26, 2020May 26, 2020

Why Celebrating Your Dance Studio’s Senior Class Is an Essential Customer Service (and Marketing!) Move

Three studios on the innovative ways they’re honoring the class of 2020—all while bringing added value to their customers and attention to their businesses.

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Dance RetailersPosted onFebruary 5, 2020February 5, 2020

It’s Come-to-Our-Store Day!

How local dance retailers can step up their marketing around special days.

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Dance RetailersPosted onDecember 5, 2019December 18, 2019

Retail Designs & Displays: How to Build a Pointe Shoe Christmas Tree

Dance retailers are always looking for fresh ideas when it comes time to decorate the store for holidays. Here’s the DIY display one store made.

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Woman with Shop Small tote bag walking down shopping street.
Small-Business News & TipsPosted onOctober 23, 2019November 22, 2021

Make This Your Best Small Business Saturday Ever

Do you have your store’s plan in place? It’s not too late for last-minute marketing moves. Here’s how to get even more local dancers and dance Moms to #ShopSmall (but buy big) with your dance store this November 27 on Small Business Saturday

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Owning a Dance StudioPosted onSeptember 25, 2019October 1, 2019

How Community Recognition Can Boost Your Dance Business

Community awards bring a business credibility and free publicity—raising your profile with local dancers, helping to attract top talent to your business and boosting employee morale. Three studio owners talk about the positive impact.

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Owning a Dance StudioPosted onSeptember 18, 2019December 3, 2019

Are You Skimping on Your Marketing Budget? Don’t!

Just as you invest in excellent staff or the right insurance, marketing is a crucial investment for your dance business to grow. Here’s what you should be spending—and how to make the most of your marketing budget.

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Owning a Dance StudioPosted onSeptember 11, 2019October 1, 2019

4 Marketing Moves to Boost Your Dance Studio Enrollment

No matter how stellar your studio’s offerings, it’s marketing that will drive enrollment revenues. How four studio owners put classic marketing strategies to work.

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Jun 3
Presenting Denver 2022 Dance Festival
Byron Theatre at The Robert and Judi Newman Center, University of Denver
Jun 4
Ballet California’s Production of Cinderella
Armstrong Theater
Jun 4
Presenting Denver 2022 Dance Festival
Byron Theatre at The Robert and Judi Newman Center, University of Denver
Jun 5
Ballet California’s Production of Cinderella
Armstrong Theater
Jun 11
Pointe Magazine’s Tutu/22 Anniversary Event
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