Between a global pandemic and a long-overdue reckoning around racial injustice, it’s clear that the time for business-as-usual is over. But at a time when typical marketing tactics feel irrelevant—or even inappropriate—what’s a small dance business owner trying to bring in revenue to do?
Three studios on the innovative ways they’re honoring the class of 2020—all while bringing added value to their customers and attention to their businesses.
How local dance retailers can step up their marketing around special days.
Dance retailers are always looking for fresh ideas when it comes time to decorate the store for holidays. Here’s the DIY display one store made.
Do you have your store’s plan in place? It’s not too late for last-minute marketing moves. Here’s how to get even more local dancers and dance Moms to #ShopSmall (but buy big) with your dance store this November 30 on Small Business Saturday
Community awards bring a business credibility and free publicity—raising your profile with local dancers, helping to attract top talent to your business and boosting employee morale. Three studio owners talk about the positive impact.
Just as you invest in excellent staff or the right insurance, marketing is a crucial investment for your dance business to grow. Here’s what you should be spending—and how to make the most of your marketing budget.
No matter how stellar your studio’s offerings, it’s marketing that will drive enrollment revenues. How four studio owners put classic marketing strategies to work.