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Tag: marketing

illustration with 2023 in orange letters, pushing down 2022 and office staff planning for the new year
Managing a Dance BusinessPosted onDecember 28, 2022December 21, 2022

9 Ways to Make 2023 the Best Year Ever for Your Dance Business

What better time to take a fresh look at how you and your team could improve and streamline your business? Use this checklist to inspire you to take your dance business to the next level in 2023.

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Dance in black leotard and skirt posing as art director looks on.
Managing a Dance BusinessPosted onSeptember 22, 2022September 22, 2022

Why (and How) to Hire a Professional Photographer for Marketing Your Dance Business

It’s worth the investment to showcase your dance business with fresh, high-quality visuals on a consistent basis. If you’re new to working with a visual artist, here’s what to expect.

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Creative team two woman working with computer in modern office, selective hands hold notebook paper.
Managing a Dance BusinessPosted onJune 2, 2022June 2, 2022

Don’t Forget These 3 Best Practices for Your Back-to-Dance Marketing

In these unpredictable times, getting the three C’s of marketing right will multiply the effect of all your dance business’ promotion efforts. And you don’t have to be Don Draper to master them.

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Dance RetailersPosted onAugust 10, 2021August 10, 2021

Build Back Your Dance Retail Traffic—With Facebook and Instagram Ads

Social media advertising is a powerful way to attract customers. And creating effective ads on Facebook and Instagram is easier than you think.

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Dance store sidewalk sale, showing storeowner and staff wearing monarch butterfly dress-up wings and young girl in tulle ballet outfit with pink wings in middle.
Dance RetailersPosted onMay 3, 2021May 6, 2021

This Summer, Take Your Dance Store’s Shopping Experience Outdoors

Dance retailers are always looking for ways to boost summer sales. This year, as COVID lingers on, sidewalk sales may be more attractive to customers than ever. Keep these six best practices in mind.

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Managing a Dance BusinessPosted onSeptember 16, 2020October 8, 2020

The Dos and Don’ts of Values-Based Marketing

Between a global pandemic and a long-overdue reckoning around racial injustice, it’s clear that the time for business-as-usual is over. But at a time when typical marketing tactics feel irrelevant—or even inappropriate—what’s a small dance business owner trying to bring in revenue to do?

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Owning a Dance StudioPosted onMay 26, 2020May 26, 2020

Why Celebrating Your Dance Studio’s Senior Class Is an Essential Customer Service (and Marketing!) Move

Three studios on the innovative ways they’re honoring the class of 2020—all while bringing added value to their customers and attention to their businesses.

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Dance RetailersPosted onFebruary 5, 2020February 5, 2020

It’s Come-to-Our-Store Day!

How local dance retailers can step up their marketing around special days.

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Dance RetailersPosted onDecember 5, 2019December 18, 2019

Retail Designs & Displays: How to Build a Pointe Shoe Christmas Tree

Dance retailers are always looking for fresh ideas when it comes time to decorate the store for holidays. Here’s the DIY display one store made.

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Woman with Shop Small tote bag walking down shopping street.
Small-Business News & TipsPosted onOctober 23, 2019October 25, 2022

Make This Your Best Small Business Saturday Ever

Do you have your store’s plan in place? It’s not too late for last-minute marketing moves. Here’s how to get even more local dancers and dance Moms to #ShopSmall (but buy big) with your dance store this November 27 on Small Business Saturday

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