It’s worth the investment to showcase your dance business with fresh, high-quality visuals on a consistent basis. If you’re new to working with a visual artist, here’s what to expect.
In these unpredictable times, getting the three C’s of marketing right will multiply the effect of all your dance business’ promotion efforts. And you don’t have to be Don Draper to master them.
Social media advertising is a powerful way to attract customers. And creating effective ads on Facebook and Instagram is easier than you think.
Dance retailers are always looking for ways to boost summer sales. This year, as COVID lingers on, sidewalk sales may be more attractive to customers than ever. Keep these six best practices in mind.
Between a global pandemic and a long-overdue reckoning around racial injustice, it’s clear that the time for business-as-usual is over. But at a time when typical marketing tactics feel irrelevant—or even inappropriate—what’s a small dance business owner trying to bring in revenue to do?
Three studios on the innovative ways they’re honoring the class of 2020—all while bringing added value to their customers and attention to their businesses.
How local dance retailers can step up their marketing around special days.
Dance retailers are always looking for fresh ideas when it comes time to decorate the store for holidays. Here’s the DIY display one store made.
Do you have your store’s plan in place? It’s not too late for last-minute marketing moves. Here’s how to get even more local dancers and dance Moms to #ShopSmall (but buy big) with your dance store this November 27 on Small Business Saturday
Community awards bring a business credibility and free publicity—raising your profile with local dancers, helping to attract top talent to your business and boosting employee morale. Three studio owners talk about the positive impact.