Email may seem old-school, but it can actually be an important driver of online sales for your brick-and-mortar dance store.
A veteran dance retailer and industry consultant shares five key operating principles to help you sort through the confusion of this constantly shifting business environment.
Going from stressed to blessed is no easy task in the face of COVID—but these dance business owners are making strides one step at a time.
Wondering what it will be like to navigate the virtual version of this longstanding annual retailing event? While many of the same rules that we follow at in-person trade shows apply here, other elements are very different. Here’s how to make the most of it.
Best practices for dance retailers are evolving during the pandemic, but window displays still play an important role for brick-and-mortar stores.
Here’s how three seasoned dance retailers are welcoming customers back into their stores and resuming operations.
How the Tutu School franchise is dealing with COVID-19—and helping its franchisees do the same.
This studio owner discovered that for some families reaching out was as valuable to them as the Zoom classes she was creating.
With their stores closed, these four retailers used the time to freshen up their spaces—a treat for their customers and a morale-booster for them.
Here’s how three dance studio owners rejiggered their recitals for COVID-19, and the business decisions that went into it