Running an ad campaign on Google is a great way to reach new customers, but it can be complicated to execute. A Google Smart campaign makes it easier. Here’s how.
Don’t feel you have to resort to discounting to entice customers into the store this fall. A compelling marketing message is a better way to bring them back after this year of COVID—and get your business on more solid ground financially.
As dance retailers, we pride ourselves on knowing our customers: what they want, what they need, how they feel about our store. But how well do we really know them? Here’s how to use customer surveys to find out.
When online shoppers see customer reviews on your website, it can make purchasing with you seem less risky and inspire confidence in your store.
A veteran dance retailer and industry consultant shares five key operating principles to help you sort through the confusion of this constantly shifting business environment.
Adding new categories can mean extra revenue, but maintaining the store’s brand identity can be a challenge. Here’s how three storeowners handle it.
Well, it can. But expanding a store’s offerings into categories like yoga, gymnastics and gifts holds both promise and peril for dance retailers.