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Tag: Gilbert Russell

Myths or Facts concept with business woman hand drawing on blackboard
Dance RetailersPosted onJanuary 12, 2022January 4, 2022

Busted: 3 Retailing Myths That Have Been Hurting Your Dance Store

The pandemic forced dance retailers to give up certain ways of doing business. But what started as a necessity could end up having unexpected positive results for you and your business.

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Young ballet dancer sitting leaning white wall looking at phone in studio
Dance RetailersPosted onDecember 15, 2021December 15, 2021

How to Tweak Your Google Profile to Get More Local Business

Most of your dance customers search online before they shop. And your competitor’s customers are searching too. Here are three steps you can take so…

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Dance RetailersPosted onAugust 5, 2021August 5, 2021

Step by Step: How to Create Google Ads for Your Dance Store

Running an ad campaign on Google is a great way to reach new customers, but it can be complicated to execute. A Google Smart campaign makes it easier. Here’s how.

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Woman hand holding illuminated light bulb, marketing idea concept.
Dance RetailersPosted onJuly 12, 2021July 12, 2021

How to Craft a Winning Marketing Message for Your Dance Store

Don’t feel you have to resort to discounting to entice customers into the store this fall. A compelling marketing message is a better way to bring them back after this year of COVID—and get your business on more solid ground financially.

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Hand chooses wooden cube block with icon face smile, or frown to rate customer satisfaction experience
Dance RetailersPosted onMay 24, 2021May 24, 2021

And the Survey Says: Make More Money by Doing This at Your Dance Store!

As dance retailers, we pride ourselves on knowing our customers: what they want, what they need, how they feel about our store. But how well do we really know them? Here’s how to use customer surveys to find out.

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keyboard with person typing a customer review with various options: one star to five stars, frowning emoji to smiling emoji
Dance RetailersPosted onMay 11, 2021May 11, 2021

E-Commerce Help Line: How to Leverage Customer Reviews to Increase Online Purchases

When online shoppers see customer reviews on your website, it can make purchasing with you seem less risky and inspire confidence in your store.

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Gilbert Russell, man with gray hair, glasses, talking to woman on left with aqua dress
Dance RetailersPosted onMarch 30, 2021May 5, 2021

5 Tactics to Thrive in This Complicated Year for Dance Retail

A veteran dance retailer and industry consultant shares five key operating principles to help you sort through the confusion of this constantly shifting business environment.

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Light wood shelves with racks of colorful swimwear.
Dance RetailersPosted onNovember 30, 2020November 30, 2020

Keep Your Store Branding Strong When You Add More Than Dancewear

Adding new categories can mean extra revenue, but maintaining the store’s brand identity can be a challenge. Here’s how three storeowners handle it.

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Dance RetailersPosted onNovember 17, 2020November 17, 2020

Selling More Than Dancewear: Does It Make Sense to Branch Out?

Well, it can. But expanding a store’s offerings into categories like yoga, gymnastics and gifts holds both promise and peril for dance retailers.

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