Email may seem old-school, but it can actually be an important driver of online sales for your brick-and-mortar dance store.
Pinterest continues to add shopping features, making this increasingly robust platform hard to ignore for retailers.
Online selling, which offers your physical store a lifeline after COVID-19 closures, could end up being a vital part of building a more sustainable dance retail business, too. Here’s how to get a jump-start.
With their stores closed, dance retailers are focusing on staying connected with their customers and their local studios and getting down to rainy-day tasks they didn’t have time for before. If you’ve always meant to start or upgrade your store’s online selling, here’s how three storeowners did it.