Email may seem old-school, but it can actually be an important driver of online sales for your brick-and-mortar dance store.
A veteran dance retailer and industry consultant shares five key operating principles to help you sort through the confusion of this constantly shifting business environment.
Pinterest continues to add shopping features, making this increasingly robust platform hard to ignore for retailers.
Online selling, which offers your physical store a lifeline after COVID-19 closures, could end up being a vital part of building a more sustainable dance retail business, too. Here’s how to get a jump-start.
With their stores closed, dance retailers are focusing on staying connected with their customers and their local studios and getting down to rainy-day tasks they didn’t have time for before. If you’ve always meant to start or upgrade your store’s online selling, here’s how three storeowners did it.