How local dance retailers can step up their marketing around special days.
Look around at the props and merchandise you have in your store—with a little creativity you can turn almost anything into a Valentine’s Day display.
As dance studios seek the best pointe shoes for their dancers and local dance retailers build their inventories to provide just the right shoe for each customer, here’s a look at how pointe shoe makers are refining existing styles, introducing new models and adopting the latest technology and materials.
There are many good reasons that might trigger a decision to move your dance business. If you need to get out of a lease early, consider these options.
When a small dance business owns its own space instead of leasing, what it’s really buying is a measure of financial stability. That can be a boon to future growth. Here’s how one dance retailer weighed the pros and cons of purchasing a building and then made it happen.
Marketing on Instagram is much more than posting a pretty picture. Here’s how to up the engagement on your feed with well-written captions.
Omnichannel selling is not just for the big guys. Here’s how one local dance retailer interweaves three sales channels—in-store, pop-ups and e-commerce—to move her fledgling business forward.
Do you have your store’s plan in place? It’s not too late for last-minute marketing moves. Here’s how to get even more local dancers and dance Moms to #ShopSmall (but buy big) with your dance store this November 27 on Small Business Saturday
Selling your dance store could be your ticket to moving to a new town, starting a different business—or transitioning to a comfortable retirement. Here’s what you should do now to make sure that exit strategy is open to you.