With all the challenges dance studios, stores and dancewear makers face during this pandemic economy, it’s easy to act from a place of fear. But now, more than ever, the smarter strategy for your business is to focus on your strengths—and on helping the whole dance industry stay strong.
Make the most of your store’s business page to amp up not just your marketing but your sales, too.
Agility is one advantage to being a small business. Here’s how three savvy retailers sprang into action to get through the pandemic.
Bankruptcy gets a bad rap. But for some dance businesses that are struggling due to the COVID-19 pandemic, it might be a smart way out of debt—and it doesn’t have to mean the end of your business.
Could establishing a pointe shoe fitting standard and spreading sound fitting skills make the whole dance retail industry stronger? That’s Josephine Lee’s goal.
Here’s how three seasoned dance retailers are welcoming customers back into their stores and resuming operations.
Product bundles have multiple functions for a store, from spotlighting an exciting new line to increasing the perceived value of existing inventory.
While the risk of a lawsuit is low for those who faithfully follow state and local guidelines, this expert advises taking additional steps to protect your business.
Plenty of money is left in this forgivable loan program. And changes to the rules may make it newly attractive to your store or studio.
This fun and creative merchandising tactic makes good retail sense—even now. Here are savvy strategies to make sure they entice customers—and bring you a return.