It’s tempting to try to entice customers with discounts. But here’s the thing: Your pricing strategies will have a long-term impact on your store’s revenues and profitability—and strategic increases could boost your sustainability as a business.
Storeowner Katherine Herring reflects on how embracing change and building a strong management team have been key to her success.
How to keep your dance business happy and healthy when your co-workers are also your relatives
Social media advertising is a powerful way to attract customers. And creating effective ads on Facebook and Instagram is easier than you think.
Stepping into your customers’ shoes can show you where you’re winning—and losing—business. We asked a trio of dance business owners to walk us through their customer journeys, and got tips from an expert on how to improve them.
Don’t feel you have to resort to discounting to entice customers into the store this fall. A compelling marketing message is a better way to bring them back after this year of COVID—and get your business on more solid ground financially.
ICYMI, here are some of the key takeaways (and inspiration) from Dance Business Weekly’s June webinar for dance retailers.
ICYMI, here are some of the key takeaways (and inspiration) from Dance Business Weekly’s March webinar for dance retailers.
A veteran dance retailer and industry consultant shares five key operating principles to help you sort through the confusion of this constantly shifting business environment.
As omnichannel selling becomes the norm, here’s how to make a great impression online with clear and vivid photography.