Stepping into your customers’ shoes can show you where you’re winning—and losing—business. We asked a trio of dance business owners to walk us through their customer journeys, and got tips from an expert on how to improve them.
Don’t feel you have to resort to discounting to entice customers into the store this fall. A compelling marketing message is a better way to bring them back after this year of COVID—and get your business on more solid ground financially.
ICYMI, here are some of the key takeaways (and inspiration) from Dance Business Weekly’s June webinar for dance retailers.
ICYMI, here are some of the key takeaways (and inspiration) from Dance Business Weekly’s March webinar for dance retailers.
A veteran dance retailer and industry consultant shares five key operating principles to help you sort through the confusion of this constantly shifting business environment.
As omnichannel selling becomes the norm, here’s how to make a great impression online with clear and vivid photography.
Join Dance Business Weekly on March 30 for a virtual event aimed at supporting dance retailers during this difficult time.
Think TikTok is just for the kids? Think again. Here’s how retailers can reach key customers through strategic use of the popular social media app—and how to get started.
Traditionally, comp season revenues serve as a bridge from the busy back-to-school and holiday seasons to spring recitals. With the pandemic upending all things dance, here are comp-season tactics for this year from three veteran dance retailers.
In this pandemic economy that’s so full of unknowns, here are some solid retail strategies for the upcoming gift-giving season.