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Managing a Dance BusinessPosted onOctober 19, 2020October 19, 2020

A Tale of Two Studios

Amid the uncertainty of doing business during the COVID-19 pandemic, two popular community dance hubs with very different trajectories—L.A.’s EDGE Performing Arts Center and Chicago’s Visceral Dance Center—share their plans for the future.

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Dance RetailersPosted onOctober 14, 2020October 9, 2020

It’s Going to Be a Very Different Holiday Shopping Season for Dance Stores

In this pandemic economy that’s so full of unknowns, here are some solid retail strategies for the upcoming gift-giving season.

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Dance RetailersPosted onOctober 6, 2020October 6, 2020

4 Fresh Display Ideas for Your Dance Store Windows

Best practices for dance retailers are evolving during the pandemic, but window displays still play an important role for brick-and-mortar stores.

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Small-Business News & TipsPosted onSeptember 30, 2020October 1, 2020

Why Trashing Your Competitors Usually Backfires—and What to Do Instead

With all the challenges dance studios, stores and dancewear makers face during this pandemic economy, it’s easy to act from a place of fear. But now, more than ever, the smarter strategy for your business is to focus on your strengths—and on helping the whole dance industry stay strong.

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Dance RetailersPosted onSeptember 22, 2020September 22, 2020

7 Must-Master Facebook Features for Dance Retailers

Make the most of your store’s business page to amp up not just your marketing but your sales, too.

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Managing a Dance BusinessPosted onSeptember 16, 2020October 8, 2020

The Dos and Don’ts of Values-Based Marketing

Between a global pandemic and a long-overdue reckoning around racial injustice, it’s clear that the time for business-as-usual is over. But at a time when typical marketing tactics feel irrelevant—or even inappropriate—what’s a small dance business owner trying to bring in revenue to do?

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Jennifer Velasquez sitting on floor cross-legged in front of the pink cash desk, which has the words "find joy
Dance RetailersPosted onAugust 26, 2020August 26, 2020

Three Smart Moves Dance Storeowners Made Amid COVID Disruptions

Agility is one advantage to being a small business. Here’s how three savvy retailers sprang into action to get through the pandemic.

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Kathryn Sullivan sitting at an industrial sewing machine sewing her product—The Ballet Glider—in pink, blue, purple fleece material. Scissors on the table.
Managing a Dance BusinessPosted onAugust 25, 2020August 25, 2020

So You’ve Invented a Great Dance Product. Can It Become More Than a Side Gig?

Kathryn Sullivan has found lots of fans for her Ballet Glider, which has been a sideline business during her years of teaching. Now she’s working on growing it. Two dance-business experts give advice about how to take it to the next level.

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Managing a Dance BusinessPosted onAugust 19, 2020August 20, 2020

A Pioneer in Diverse Dancewear Forges Ahead Amid Growing Competition

In 2011, Erin Carpenter’s Nude Barre filled a void in the retail marketplace for dancers of color. Today, even as more companies move toward selling inclusive dancewear, Nude Barre continues to thrive.

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Managing a Dance BusinessPosted onAugust 4, 2020August 4, 2020

Everything You Need to Know About Unemployment in the Age of COVID

National unemployment rates are high due to the coronavirus—and even higher for dance businesses. Plus, the pandemic brings a host of new considerations for employers dealing with laid-off or furloughed employees. We broke down the answers to six need-to-know questions.

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