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woman sitting on the floor working at a computer and papers with a cup of hot tea.
Small-Business News & TipsPosted onDecember 9, 2020December 9, 2020

Did Your Dance Business Get a Paycheck Protection Program Loan? It’s Time to Turn It Into a Grant

Whether you’re a dance business with employees or a freelance dancer or solopreneur, here’s what you need to know about applying for PPP loan forgiveness.

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4 dancers with various shades of fleshtone leotards, tights and shoes.
Managing a Dance BusinessPosted onNovember 30, 2020December 2, 2020

The Story Behind Black-Owned Dance Business, Blendz Apparel

Jamia Ramsey’s nearly three-year-old business was sparked by her own experience as a dancer. Now she’s filling a niche for other dancers of color like herself.

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Light wood shelves with racks of colorful swimwear.
Dance RetailersPosted onNovember 30, 2020November 30, 2020

Keep Your Store Branding Strong When You Add More Than Dancewear

Adding new categories can mean extra revenue, but maintaining the store’s brand identity can be a challenge. Here’s how three storeowners handle it.

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Managing a Dance BusinessPosted onNovember 17, 2020November 30, 2020

Why Thanking Your Employees Is More Important Than Ever This Holiday Season

After this difficult year, show your staff that you value their hard work, and appreciate them sticking with you. (Yes, it’s possible to do so on a budget!)

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Dance RetailersPosted onNovember 17, 2020November 17, 2020

Selling More Than Dancewear: Does It Make Sense to Branch Out?

Well, it can. But expanding a store’s offerings into categories like yoga, gymnastics and gifts holds both promise and peril for dance retailers.

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Dance RetailersPosted onOctober 20, 2020October 20, 2020

Why Selling Dancewear Basics Is Anything but Basic

Your fashion inventory may grab all the attention, but creating a strategy for selling your basics is just as important. Here’s how to keep them uniquely on-brand and contributing to a strong bottom line.

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Managing a Dance BusinessPosted onOctober 19, 2020October 19, 2020

A Tale of Two Studios

Amid the uncertainty of doing business during the COVID-19 pandemic, two popular community dance hubs with very different trajectories—L.A.’s EDGE Performing Arts Center and Chicago’s Visceral Dance Center—share their plans for the future.

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Dance RetailersPosted onOctober 14, 2020October 9, 2020

It’s Going to Be a Very Different Holiday Shopping Season for Dance Stores

In this pandemic economy that’s so full of unknowns, here are some solid retail strategies for the upcoming gift-giving season.

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Dance RetailersPosted onOctober 6, 2020October 6, 2020

4 Fresh Display Ideas for Your Dance Store Windows

Best practices for dance retailers are evolving during the pandemic, but window displays still play an important role for brick-and-mortar stores.

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Small-Business News & TipsPosted onSeptember 30, 2020October 1, 2020

Why Trashing Your Competitors Usually Backfires—and What to Do Instead

With all the challenges dance studios, stores and dancewear makers face during this pandemic economy, it’s easy to act from a place of fear. But now, more than ever, the smarter strategy for your business is to focus on your strengths—and on helping the whole dance industry stay strong.

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