Stepping into your customers’ shoes can show you where you’re winning—and losing—business. We asked a trio of dance business owners to walk us through their customer journeys, and got tips from an expert on how to improve them.
Zoom fatigue is real. Finding ways to engage your students that don’t involve a screen will keep both students and parents happy—and show the value of your business.
This studio owner had the foresight to identify the sticking points for teaching Zoom dance classes—like the need for silent communication methods with students—and to invest in training her teaching staff to succeed.
This studio owner discovered that for some families reaching out was as valuable to them as the Zoom classes she was creating.
Three studios on the innovative ways they’re honoring the class of 2020—all while bringing added value to their customers and attention to their businesses.
Recent changes in Facebook Messenger, Pinterest and Instagram features could be useful for understanding and reaching out to your customers.
Many people’s first impression of your dance business will come from your website, long before they’ve come in your door or met you. Here’s how hiring an outside design pro can make that experience as high-quality as possible.
Taking a customer-service approach with parents of your dance students allows you to let go of frustrations and create a satisfying customer experience that’s good for your business, too. A studio owner and a consultant offer tips.
Here’s how to make the most of the advantage you have as a local brick-and-mortar dance retailer. Tips on creating an immersive store experience that compels customers to linger—and want to return again and again.
Practically every large retailer has some sort of dress code or uniform for its employees. As an independent local storeowner, is there anything to be gained by following suit?