Stepping into your customers’ shoes can show you where you’re winning—and losing—business. We asked a trio of dance business owners to walk us through their customer journeys, and got tips from an expert on how to improve them.
Zoom fatigue is real. Finding ways to engage your students that don’t involve a screen will keep both students and parents happy—and show the value of your business.
Rachel Arnold’s homework packets and faculty book clubs keep her studio business healthy during COVID-19 by focusing on community and commitment.
No matter how stellar your studio’s offerings, it’s marketing that will drive enrollment revenues. How four studio owners put classic marketing strategies to work.