Best practices for dance retailers are evolving during the pandemic, but window displays still play an important role for brick-and-mortar stores.
With a second location opening soon, a shortage of volunteer teachers, and a $1.1 million fundraising nut, Groove with Me dance studio in East Harlem boldly enters its 25th year.
After teaching for more than 30 years—most recently building a successful preschool program for a dance studio in Burlington, North Carolina—Kim Black decided it was time to open her own business. But the very day she signed the lease for Miss Kim’s Children’s Dance and Arts was the day North Carolinians learned dance studios were required to close due to the pandemic. That didn’t stop her.
COVID-19 has made studio owners work together, connect more deeply with their studio families and transform their businesses. And that’s a good thing, says Rhee Gold.
Now that we’re six months into the pandemic, it’s a good time step back and assess what’s worked well so far. Here’s what has proved successful for these three studios.
How one studio owner created a sizable emergency fund—and why she hasn’t touched it during COVID-19.
Most dance businesses are suffering right now. But those owned by BIPOC and women, who have historically been denied access to capital, have been left especially vulnerable by the pandemic. Thankfully, support exists—and we rounded up some of the most promising programs.
National unemployment rates are high due to the coronavirus—and even higher for dance businesses. Plus, the pandemic brings a host of new considerations for employers dealing with laid-off or furloughed employees. We broke down the answers to six need-to-know questions.
Retaining students—and attracting new ones—has perhaps never been more difficult, or more important. Experts Kathy Blake and Suzanne Blake Gerety shared five simple steps you can take now to help your fall enrollment.
Use these merchandising, selling and, yes, sanitizing tips to entice your customers to shop in person with you again—and to increase sales at checkout.