New retail platforms have made it easier and more affordable to create a robust and attractive website for your dance store. Here are some key strategies to make sure your site works for your business—and your bottom line.
Here’s the scoop on PPP Round Two, plus other financial assistance and tax breaks to counter the pandemic’s economic blows to your business.
When studio owner Kyle Preiser teamed up with university educator and longtime convention faculty Judy Rice, their 2020 plan didn’t factor in the arrival of COVID-19. But rather than postpone the launch of Alpha Dance Convention, they committed to making it a learning experience. Here’s how, with flexibility, patience and a relationship-first approach, their start-up has made good use of a challenging time.
Dance storeowners report that fashion items are often beating out basics, baby ballerina gear is a bust and supply chains have been disrupted. We asked four veteran retailers how they are managing their stock to adapt to pandemic shifts.
Whether you’re a dance business with employees or a freelance dancer or solopreneur, here’s what you need to know about applying for PPP loan forgiveness.
Ballet companies have long counted on Nutcracker engagements as the revenue gift that keeps on giving. This season, canceled shows are a pain point for the dance industry, but ballet companies are finding innovative ways to reimagine this part of their business.
Studio owners had to reimagine their recitals on the fly this year. What changes—from new locations to virtual performances to red carpets—will stick around for 2021, and maybe even for the long haul?
Jamia Ramsey’s nearly three-year-old business was sparked by her own experience as a dancer. Now she’s filling a niche for other dancers of color like herself.
Traditionally, comp season revenues serve as a bridge from the busy back-to-school and holiday seasons to spring recitals. With the pandemic upending all things dance, here are comp-season tactics for this year from three veteran dance retailers.
Lovely Leaps began 2020 with programs in eight preschools and a small weekend-studio enrollment. It’s ending the year having taught over 3,500 students through its robust virtual-class program. Here’s how the owner did it.