Traditionally, comp season revenues serve as a bridge from the busy back-to-school and holiday seasons to spring recitals. With the pandemic upending all things dance, here are comp-season tactics for this year from three veteran dance retailers.
When Chasta Hamilton decided to fold her popular competition program, 76 percent of her team members left for other studios. Today, the training program that replaced her comp team is bigger—and more profitable—than the team ever was, and has helped her studio grow overall. Here’s how she did it.
How local dance stores make sure they have the right inventory and the special services that will draw busy comp dancers (and their moms) to shop with them.