Could establishing a pointe shoe fitting standard and spreading sound fitting skills make the whole dance retail industry stronger? That’s Josephine Lee’s goal.
Even before you get to the point of reopening your physical dance store, there are productive back-to-market steps dance retailers can take. You may even end up reinventing your retail business model.
Here’s how to make the most of the advantage you have as a local brick-and-mortar dance retailer. Tips on creating an immersive store experience that compels customers to linger—and want to return again and again.
Omnichannel selling is not just for the big guys. Here’s how one local dance retailer interweaves three sales channels—in-store, pop-ups and e-commerce—to move her fledgling business forward.
Practically every large retailer has some sort of dress code or uniform for its employees. As an independent local storeowner, is there anything to be gained by following suit?
For a dance retailer, what more important group is there than dance teachers to keep as happy, loyal customers? Not only will they buy for themselves, but they can influence generation after generation of new students to purchase their dancewear at your store.
Fresh finds to consider when you’re stocking your dance store shelves this fall
Opening a second location became a pivot point for dance retailer Danielle Hernandez—she expanded her store’s offerings and changed its name. Here’s how she’s navigating the growth of her business and its evolving brand.