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Tag: branding

Managing a Dance BusinessPosted onAugust 4, 2021August 4, 2021

Tell Me a Story: How a Compelling Brand Story Introduces Your Dance Business to the World

Your brand story can help your business attract and connect with customers. Here’s how to write one that works.

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Light wood shelves with racks of colorful swimwear.
Dance RetailersPosted onNovember 30, 2020November 30, 2020

Keep Your Store Branding Strong When You Add More Than Dancewear

Adding new categories can mean extra revenue, but maintaining the store’s brand identity can be a challenge. Here’s how three storeowners handle it.

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Dance RetailersPosted onOctober 20, 2020October 20, 2020

Why Selling Dancewear Basics Is Anything but Basic

Your fashion inventory may grab all the attention, but creating a strategy for selling your basics is just as important. Here’s how to keep them uniquely on-brand and contributing to a strong bottom line.

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Dance RetailersPosted onOctober 23, 2019October 23, 2019

4 Good Reasons to Consider a Store Uniform

Practically every large retailer has some sort of dress code or uniform for its employees. As an independent local storeowner, is there anything to be gained by following suit?

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Dance RetailersPosted onSeptember 11, 2019October 1, 2019

Time for a Brand Tune-Up?

Once or twice a year every dance store should review these eight key elements of its brand. Then tweak and polish to see sales soar.

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Dance RetailersPosted onAugust 28, 2019October 1, 2019

Dance Retailer Spotlight: Growing from One Store to Two

Opening a second location became a pivot point for dance retailer Danielle Hernandez—she expanded her store’s offerings and changed its name. Here’s how she’s navigating the growth of her business and its evolving brand.

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