Practically every large retailer has some sort of dress code or uniform for its employees. As an independent local storeowner, is there anything to be gained by following suit?
Once or twice a year every dance store should review these eight key elements of its brand. Then tweak and polish to see sales soar.
Opening a second location became a pivot point for dance retailer Danielle Hernandez—she expanded her store’s offerings and changed its name. Here’s how she’s navigating the growth of her business and its evolving brand.