In these unpredictable times, getting the three C’s of marketing right will multiply the effect of all your dance business’ promotion efforts. And you don’t have to be Don Draper to master them.
Adding new categories can mean extra revenue, but maintaining the store’s brand identity can be a challenge. Here’s how three storeowners handle it.
Once or twice a year every dance store should review these eight key elements of its brand. Then tweak and polish to see sales soar.
