Well, it can. But expanding a store’s offerings into categories like yoga, gymnastics and gifts holds both promise and peril for dance retailers.
How local dance stores make sure they have the right inventory and the special services that will draw busy comp dancers (and their moms) to shop with them.
Once or twice a year every dance store should review these eight key elements of its brand. Then tweak and polish to see sales soar.
Opening a second location became a pivot point for dance retailer Danielle Hernandez—she expanded her store’s offerings and changed its name. Here’s how she’s navigating the growth of her business and its evolving brand.