How to use a social-content calendar to get the best return on investment for the time you spend on social-media marketing.
Small-business owners may find it tempting to pour all their resources into social media, but experts advise caution. Here’s what happened recently when two dance companies tried to promote their work on Facebook.
On March 17, longtime studio owner Misty Lown hosted a virtual gathering of more than 130 dance industry leaders to discuss COVID-19: State of the Industry. Here are six takeaways from the presentation.
Many people’s first impression of your dance business will come from your website, long before they’ve come in your door or met you. Here’s how hiring an outside design pro can make that experience as high-quality as possible.
The I’ll-just-do-it-myself instinct can be strong in anyone with the chutzpah to start and grow a successful dance business. But it takes a village to raise a successful studio.
You’re a dancer with a great concept for a product for your fellow dancers—and you have no idea how to get it manufactured. Here’s how the founders of Apolla worked with a business incubator to turn sketches into a dance business with a sellable product.
Whether you have a financial person do your taxes or handle them yourself, it pays to be alert to opportunities to cut your tax bill. Here’s what to know (and discuss with your tax pro) before you file.
For a dance studio to survive and thrive, having professional accounting help is crucial. Here’s how two owners have benefited from all that their accountants have brought to the table over the last two-plus decades.
Dance retailers know that cleanliness is a key tactic in their visual merchandising strategy, but with the disquieting spread of coronavirus, it’s also an essential ingredient to keep your staff and customers healthy.
Why establishing relationships with outside professionals is crucial to your dance studio’s success