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Owning a Dance StudioPosted onJanuary 15, 2020April 15, 2020

How’s Your Dance Studio Really Doing? These Numbers Tell the Story

Use these “key performance indicators” to get the financial details on how your dance studio business is doing—and where you could make improvements.

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Students of Downtown Dance Factory take class in their pink leotard uniforms.
Managing a Dance BusinessPosted onJanuary 15, 2020December 28, 2019

Do What You Love, But Make Sure to Also Fill a Market Need

Tribeca’s Downtown Dance Factory has seen a 491 percent increase in student count over 10 years, becoming one of Manhattan’s largest studios. The owners’ mindful approach to growth has allowed them to create a business where their work/life balance is just right, too.

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Small-Business News & TipsPosted onJanuary 8, 2020January 8, 2020

What to Know If Your Dance Business Uses Influencers or Brand Ambassadors

Using social-media influencers and brand ambassadors can be a very positive and successful marketing tool for retailers and other dance businesses. Just be sure they are following these FTC rules about disclosing sponsorships to their followers.

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Owning a Dance StudioPosted onJanuary 8, 2020January 8, 2020

Parents as Pests Customers

Taking a customer-service approach with parents of your dance students allows you to let go of frustrations and create a satisfying customer experience that’s good for your business, too. A studio owner and a consultant offer tips.

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Dance RetailersPosted onJanuary 8, 2020January 8, 2020

Three Visual Merchandising Trends for Dance Retailers in 2020

Just as online shopping has evolved over the last decade, so, too, has the experience of shopping in a store. Retailers are enhancing their physical spaces with interactive, hands-on merchandising. Here are three trends to watch.

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Dance RetailersPosted onJanuary 1, 2020December 20, 2019

How Moving to a New Location Helped These Dance Storeowners

Three dance retailers talk about their business reasons for moving to a new retail location—and the bonuses.

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Small-Business News & TipsPosted onJanuary 1, 2020May 26, 2020

When You Need to Get Out of Your Dance Business Lease

There are many good reasons that might trigger a decision to move your dance business. If you need to get out of a lease early, consider these options.

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Dancewear TrendsPosted onJanuary 1, 2020August 17, 2022

How Inclusivity Is Reshaping the Dancewear Market

It’s not just an ephemeral fashion trend or a fad. With more diverse dancers comes a market opportunity—and a business challenge—to become more inclusive.

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Small-Business News & TipsPosted onDecember 25, 2019December 18, 2019

3 Reasons Small-Business Employees Leave—and How to Keep More of Them

A study suggests that putting thought into hiring decisions and the way you bring new employees on board could save your store or studio serious money.

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Dance RetailersPosted onDecember 25, 2019December 28, 2019

7 Tips to Get Dancewear Store Customers to Linger

Here’s how to make the most of the advantage you have as a local brick-and-mortar dance retailer. Tips on creating an immersive store experience that compels customers to linger—and want to return again and again.

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