In 2011, Erin Carpenter’s Nude Barre filled a void in the retail marketplace for dancers of color. Today, even as more companies move toward selling inclusive dancewear, Nude Barre continues to thrive.
Most dance businesses are suffering right now. But those owned by BIPOC and women, who have historically been denied access to capital, have been left especially vulnerable by the pandemic. Thankfully, support exists—and we rounded up some of the most promising programs.
Ask yourself these seven questions before moving forward with a licensing model.
National unemployment rates are high due to the coronavirus—and even higher for dance businesses. Plus, the pandemic brings a host of new considerations for employers dealing with laid-off or furloughed employees. We broke down the answers to six need-to-know questions.
Retaining students—and attracting new ones—has perhaps never been more difficult, or more important. Experts Kathy Blake and Suzanne Blake Gerety shared five simple steps you can take now to help your fall enrollment.
Use these merchandising, selling and, yes, sanitizing tips to entice your customers to shop in person with you again—and to increase sales at checkout.
Jana Belot’s six-studio Gotta Dance typically holds 13 in-person performances. Her virtual recitals were just as big a production—complete with animation, musicians and more. Here’s how she did it.
Kelly’s been holding creative virtual fundraisers since before it was cool (read: necessary). Here’s how to make them engaging—and bring in donations.
Zoom fatigue is real. Finding ways to engage your students that don’t involve a screen will keep both students and parents happy—and show the value of your business.
Dance organizations that were already compromised by COVID-19 are now responding to police violence and community unrest—and in some cases, damage to their spaces.