Hundreds of dancers from dozens of dance studios huddled onstage awaiting awards; a theater full of parents; a new city every week. The traditional formula for dance competitions clearly won’t work in COVID-19 times. So what’s the alternative?
Your fashion inventory may grab all the attention, but creating a strategy for selling your basics is just as important. Here’s how to keep them uniquely on-brand and contributing to a strong bottom line.
Amid the uncertainty of doing business during the COVID-19 pandemic, two popular community dance hubs with very different trajectories—L.A.’s EDGE Performing Arts Center and Chicago’s Visceral Dance Center—share their plans for the future.
In this pandemic economy that’s so full of unknowns, here are some solid retail strategies for the upcoming gift-giving season.
When Chasta Hamilton decided to fold her popular competition program, 76 percent of her team members left for other studios. Today, the training program that replaced her comp team is bigger—and more profitable—than the team ever was, and has helped her studio grow overall. Here’s how she did it.
Best practices for dance retailers are evolving during the pandemic, but window displays still play an important role for brick-and-mortar stores.
With a second location opening soon, a shortage of volunteer teachers, and a $1.1 million fundraising nut, Groove with Me dance studio in East Harlem boldly enters its 25th year.
With all the challenges dance studios, stores and dancewear makers face during this pandemic economy, it’s easy to act from a place of fear. But now, more than ever, the smarter strategy for your business is to focus on your strengths—and on helping the whole dance industry stay strong.
After teaching for more than 30 years—most recently building a successful preschool program for a dance studio in Burlington, North Carolina—Kim Black decided it was time to open her own business. But the very day she signed the lease for Miss Kim’s Children’s Dance and Arts was the day North Carolinians learned dance studios were required to close due to the pandemic. That didn’t stop her.
Make the most of your store’s business page to amp up not just your marketing but your sales, too.