Dancewear makers have been facing existential challenges due to the pandemic, but they have adapted and are choosing optimism to help inspire dancers as they train under unusual conditions. Here’s how they had to rethink their 2021 product-line rollout.
New year, new business goals. It turns out these common ones could use a rethink—here’s how experts recommend you approach them.
While the current economic picture is grim for many Americans, the “K-shaped” recovery means high earners may have even more wealth than before the pandemic. For nonprofit dance organizations, this is good news—if they can successfully leverage their asks.
Wondering what it will be like to navigate the virtual version of this longstanding annual retailing event? While many of the same rules that we follow at in-person trade shows apply here, other elements are very different. Here’s how to make the most of it.
Between the potential for a new revenue stream and possible increased demand from studio families who don’t want to travel or spend big bucks this year, there are compelling reasons to start a summer program in 2021. Here’s how to do so successfully, from two veteran studio owners.
New retail platforms have made it easier and more affordable to create a robust and attractive website for your dance store. Here are some key strategies to make sure your site works for your business—and your bottom line.
Here’s the scoop on PPP Round Two, plus other financial assistance and tax breaks to counter the pandemic’s economic blows to your business.
Congrats, you made it through 2020. One bright side of the year: Both you and your studio families have become accustomed to quick pivots, which means now’s the perfect time to make big, bold changes at your studio. Here’s what changes you might want to consider—and how to execute them wisely.
Skip the clichéd New Year’s resolutions and consider these expert recommendations for dance business owners of all kinds.
The renowned dancers and choreographers have off-Broadway gigs (with Broadway not far off), high-profile music videos and a VMA nomination under their belt. But during the pandemic they’ve added another item to their impressive resumé: owners of an innovative new dance studio and an intensive on-demand online program.