Could these add-ons improve your online store’s customer experience? They’ve been road-tested by experienced dance retailers. Here’s the scoop.
You planned your recital week to a T—so don’t forget about making a post-show plan, too. Your future self will thank you.
After 2020’s virtual end-of-year performances, studio owner Chasta Hamilton decided to go big with her recital plans this year. The result: A three-day event run like an outdoor music festival, complete with 14 shows, plus concessions and festivities.
Many retailing innovations made during the pandemic are here to stay. Here’s how dance stores are fine-tuning them for the long term.
Last winter, Ballet Academy of Pittsburgh made the bold decision to postpone its annual Nutcracker. The result: an out-of-season (but no less festive) production with fewer COVID restrictions and some unexpected benefits.
Join Dance Business Weekly on June 21 for a virtual event aimed at preparing retailers for a successful back-to-school season
Should the availability of vaccines (most recently for 12- to 15-year-olds) and new mask guidance from the CDC change anything for your studio? Yes and no.
Know what makes preschool dancers tick—and shopping will follow.
Breaking down oft-used business jargon in dance terms—with help from an award-winning dance entrepreneur
As dance retailers, we pride ourselves on knowing our customers: what they want, what they need, how they feel about our store. But how well do we really know them? Here’s how to use customer surveys to find out.