Cynthia King wanted to shape her studio around her own value systems, not what might make her customers happy. So she did.
During the height of the pandemic, Dance/USA gathered a group of presenters and agents to revise long-standard performance contracts. The group recently published their equitable guidelines.
How to keep your dance business happy and healthy when your co-workers are also your relatives
Here’s how dance stores can set themselves apart by going the extra mile to serve local dance studios.
The pandemic revealed how dance businesses need to better support their employees’ mental health. But for lean organizations in a still-challenging time, what does that look like?
Social media advertising is a powerful way to attract customers. And creating effective ads on Facebook and Instagram is easier than you think.
Running an ad campaign on Google is a great way to reach new customers, but it can be complicated to execute. A Google Smart campaign makes it easier. Here’s how.
Your brand story can help your business attract and connect with customers. Here’s how to write one that works.
Here’s some design inspiration to add sizzle to your store for the fall selling season—from major overhauls to easy updates.
Stepping into your customers’ shoes can show you where you’re winning—and losing—business. We asked a trio of dance business owners to walk us through their customer journeys, and got tips from an expert on how to improve them.