When online shoppers see customer reviews on your website, it can make purchasing with you seem less risky and inspire confidence in your store.
Sean Kelly, founder of dynamic pricing ticketing platform Vatic, on what he’s learned from helping companies price their performances throughout COVID-19, and why virtual shows are here to stay
After the mostly unprofitable virtual and distanced recitals of 2020, 2021 is the year to make up for lost revenue with these clever, studio-owner–approved tips.
Dance retailers are always looking for ways to boost summer sales. This year, as COVID lingers on, sidewalk sales may be more attractive to customers than ever. Keep these six best practices in mind.
Building a strong staff culture at your dance store is at the heart of excellence in retailing. Here are three key rules to follow.
A savvy social media strategy for your recital can boost ticket sales, arm studio families with essential information—and maybe even pay off in new fall enrollment.
Has the pandemic given you the nudge you needed to expand your brick-and-mortar store’s e-commerce? Here are web copy tips to make sure customers reach your website—and then buy from you.
The past several years have seen an explosion of small dancewear brands selling sustainable products. Here’s what “sustainable dancewear” means—and why it could be the future of the industry.
Email may seem old-school, but it can actually be an important driver of online sales for your brick-and-mortar dance store.
How the company known for testing the limits of physical prowess parlayed its brand into programming for older adults—and a new digital revenue stream.