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Headshot of CODA founder Rebecca Haw
Managing a Dance BusinessPosted onSeptember 8, 2022September 8, 2022

Semperoper Dresden Dancer Rebecca Haw on Founding a Classical Ballet Agency

Trained at Elmhurst Ballet School and KS Dance, British dancer Rebecca Haw openly admits that she struggled auditioning for companies. After two years, she secured her first contract…

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Ballerina decoration in Christmas tree
Dance RetailersPosted onSeptember 8, 2022August 25, 2022

11 Holiday Marketing (and Revenue) Ideas for Dance Studios and Retailers

Here’s how to inspire your local dance community to spend just a little bit more time and money at your store or studio. Don’t wait until Black Friday or Small Business Saturday to take action.

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5 male dancers in colorful tights and tank tops
Dancewear TrendsPosted onAugust 25, 2022August 25, 2022

Gender and Dancewear: An Evolving Business Opportunity?

hirts. But as the dance world strives to better include transgender and nonbinary dancers, new conversations about whether dance apparel needs to be gendered at all are emerging.

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Closeup shot of an unrecognisable businesswoman calculating finances at her desk
Managing a Dance BusinessPosted onAugust 11, 2022August 16, 2022

Midyear Tax Checkup (and Write-Offs We Hope You’re Tracking)

Now is a perfect time—before the year-end holiday rush—to meet with your tax advisor and ensure you’re taking the best steps to lower your tax bill for the year. Here’s a look at some strategies to consider.

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Owning a Dance StudioPosted onJuly 28, 2022July 27, 2022

5 Ways Dance Studio Clients Have Changed Since COVID

Since the pandemic emerged, your customers have had to adapt over and over again. Here’s what to know about how they’ve changed—and how to meet their new needs.

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Managing a Dance BusinessPosted onJuly 12, 2022July 11, 2022

Forget Positive Thinking. Instead, Try WOOP.

As dance business owners, we know that this back-to-dance season will have its unique set of challenges. WOOP is a powerful mental strategy that can help you meet them. And it’s simple to learn.

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Man (Matz Skoog) seated on floor in jeans, shirt and shoes, with ballerina on pointe, in white dress, next to him.
Managing a Dance BusinessPosted onJune 30, 2022June 29, 2022

Could a Dance-Centric Business Coach Help You Level Up?

Sometimes it takes two to tango when mapping out big career or business moves, and a new wave of dance-centric coaches is helping dancers do just that.

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Four girls and a boy (in the middle) in dance apparel sitting on a row of chairs.
Dance RetailersPosted onJune 16, 2022June 15, 2022

A Dance Retailer’s Top 3 Tips for Managing Back-to-Dance 2022

These days, embracing uncertainty, staying flexible and taking bold action are a dance retailer’s best tools. Here’s how a seasoned storeowner (and retail consultant) recommends you use them to prep for this year’s back-to-school season.

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Dance teacher in teal shirt surrounded by young dancers hugging her
Owning a Dance StudioPosted onJune 16, 2022June 15, 2022

The Dance Studio Owner’s Guide to Back-to-Dance 2022

From inflation and supply chain issues to changing expectations from families, the new dance year is sure to come with its own set of unique challenges. Start prepping now to start your season on a strong foot.

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Creative team two woman working with computer in modern office, selective hands hold notebook paper.
Managing a Dance BusinessPosted onJune 2, 2022June 2, 2022

Don’t Forget These 3 Best Practices for Your Back-to-Dance Marketing

In these unpredictable times, getting the three C’s of marketing right will multiply the effect of all your dance business’ promotion efforts. And you don’t have to be Don Draper to master them.

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