Just as you invest in excellent staff or the right insurance, marketing is a crucial investment for your dance business to grow. Here’s what you should be spending—and how to make the most of your marketing budget.
Among the essential qualities of a strong leader, Christine Cox of Philadelphia’s BalletX counts making mistakes and knowing when to hold back. In this interview, she talks about how her dance career prepared her to head BalletX, which recently opened a new million-dollar facility.
Fresh finds to consider when you’re stocking your dance store shelves this fall
If your store or studio is skipping a formal budget, you are shortchanging your business. Don’t wait for a crisis or an economic downturn to create one.
Once or twice a year every dance store should review these eight key elements of its brand. Then tweak and polish to see sales soar.
No matter how stellar your studio’s offerings, it’s marketing that will drive enrollment revenues. How four studio owners put classic marketing strategies to work.
Opening a second location became a pivot point for dance retailer Danielle Hernandez—she expanded her store’s offerings and changed its name. Here’s how she’s navigating the growth of her business and its evolving brand.
Three dance studios discuss the unique partnerships they’ve forged with local dance stores and explain how these arrangements are good for business and their students.
Small-business owners across the country are finding themselves increasingly at odds with commercial landlords over rent and other matters of leasing space. The recent case of a Houston dance community stalwart raises some hard questions.