Just as online shopping has evolved over the last decade, so, too, has the experience of shopping in a store. Retailers are enhancing their physical spaces with interactive, hands-on merchandising. Here are three trends to watch.
Taking a customer-service approach with parents of your dance students allows you to let go of frustrations and create a satisfying customer experience that’s good for your business, too. A studio owner and a consultant offer tips.
Using social-media influencers and brand ambassadors can be a very positive and successful marketing tool for retailers and other dance businesses. Just be sure they are following these FTC rules about disclosing sponsorships to their followers.
It’s not just an ephemeral fashion trend or a fad. With more diverse dancers comes a market opportunity—and a business challenge—to become more inclusive.
There are many good reasons that might trigger a decision to move your dance business. If you need to get out of a lease early, consider these options.
Three dance retailers talk about their business reasons for moving to a new retail location—and the bonuses.
A study suggests that putting thought into hiring decisions and the way you bring new employees on board could save your store or studio serious money.
Brenda Way of ODC/Dance in San Francisco projects an enviable vision of staying power in a city that both celebrates its artistic culture and starves it of space. She and co-artistic director KT Nelson have created a thriving dance center in SF’s Mission District—with two buildings that house school, theater, gallery and even a health clinic for dancers.
Here’s how to make the most of the advantage you have as a local brick-and-mortar dance retailer. Tips on creating an immersive store experience that compels customers to linger—and want to return again and again.
When storeowner Leslie Roy-Heck calls Saratoga Dance, Etc., a full-service dance retailer, she really means it—right down to creating new product lines (Bunheads, for one) that she knows dancers need.