How Dance Retailers Are Surviving COVID-19

Join Dance Business Weekly on March 30 for a virtual event aimed at supporting dance retailers during this difficult time.

An illustrated computer screen—with a coffee mug and a plant on either side—shows six faces as if on a Zoom call. The illustration is against a light purple background.
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In a recent survey, Dance Business Weekly asked how you dance retailers and your stores are faring right now.

We heard that some of you were able to secure loans through the Paycheck Protection Program, but many of you weren’t.

We heard how challenging it’s been to stay profitable.

We heard that you’re concerned about retaining customers and selling online.

We heard you, and we want to help: That’s why we’re inviting you to “How Dance Retailers Are Surviving COVID-19,” a free virtual event geared towards giving you the tools, information and inspiration you need to survive—and thrive—in 2021.

From 11 am to 3:30 pm on March 30, join us for sessions like:

  • COVID-19 Success Stories: How Some Retailers Stayed in the Green, where I’ll be asking owners from successful stores across the country how they’ve stayed profitable throughout the pandemic.
  • An “ask me anything” session with Bob Phibbs, aka “The Retail Doctor.” Considered one of the world’s leading experts on brick-and-mortar retailers, Phibbs can answer your questions on everything from boosting your sales to motivating your staff to improving your social media presence and much more.
  • What’s in Store for the Rest of 2021? With the pandemic (hopefully) winding down soon, what’s in the works for recitals, summer programming and competitions? And how should that impact your store’s purchasing and sales plans? Hear from a studio owner and a competition director about what they’re planning—and from savvy store owners about what they’re doing in response.

Plus, top dancewear manufacturers will preview what they have in store for this year.

Sign up for “How Dance Retailers Are Surviving COVID-19” here—we hope to see you there!

Lauren Wingenroth is the editor in chief of Dance Business Weekly and Dance Teacher.