We talked to the experts at MTO about best practices for marketing during difficult times, and the trends that all dance businesses should be paying attention to right now.
As someone who has filmed a lot of interviews, the author shares some tips and tricks that will help you look and sound great when videoconferencing.
Looking for help weathering this business crisis? SCORE is holding a live webinar, “Coronavirus and Your Small Business: Live Q&A with SCORE Mentors,” on April 9.
Recent changes in Facebook Messenger, Pinterest and Instagram features could be useful for understanding and reaching out to your customers.
Worrying about online reviews can certainly keep a dance store or studio owner up at night. But negative reviews aren’t necessarily the business-killer you think they are, and engaging with online review sites actually boosts revenues, this study shows.
Owning a business that has already proven itself in the marketplace can give your entrepreneurial plans a jump start.
More states and cities are banning any questions about a candidate’s past salary during job interviews.
A new study shows that customers may be more open to text-message marketing than you think—and even frustrated by not being able to reach out to your dance store or studio this way.
Customers keep coming through the doors, and you’re continually reordering pointe shoes and leotards. Does that mean your business is profitable? That you’re growing? These eight key financial numbers will tell you how you’re really doing.
Using social-media influencers and brand ambassadors can be a very positive and successful marketing tool for retailers and other dance businesses. Just be sure they are following these FTC rules about disclosing sponsorships to their followers.