With all the challenges dance studios, stores and dancewear makers face during this pandemic economy, it’s easy to act from a place of fear. But now, more than ever, the smarter strategy for your business is to focus on your strengths—and on helping the whole dance industry stay strong.
Most dance businesses are suffering right now. But those owned by BIPOC and women, who have historically been denied access to capital, have been left especially vulnerable by the pandemic. Thankfully, support exists—and we rounded up some of the most promising programs.
Bankruptcy gets a bad rap. But for some dance businesses that are struggling due to the COVID-19 pandemic, it might be a smart way out of debt—and it doesn’t have to mean the end of your business.
Plenty of money is left in this forgivable loan program. And changes to the rules may make it newly attractive to your store or studio.
We talked to the experts at MTO about best practices for marketing during difficult times, and the trends that all dance businesses should be paying attention to right now.
As someone who has filmed a lot of interviews, the author shares some tips and tricks that will help you look and sound great when videoconferencing.
Looking for help weathering this business crisis? SCORE is holding a live webinar, “Coronavirus and Your Small Business: Live Q&A with SCORE Mentors,” on April 9.
Recent changes in Facebook Messenger, Pinterest and Instagram features could be useful for understanding and reaching out to your customers.
Worrying about online reviews can certainly keep a dance store or studio owner up at night. But negative reviews aren’t necessarily the business-killer you think they are, and engaging with online review sites actually boosts revenues, this study shows.
Owning a business that has already proven itself in the marketplace can give your entrepreneurial plans a jump start.